It seems that everybody has an itch to jump on the Google Tag Manager bandwagon lately, which means learning yet another way to implement Google Analytic. We’ve been doing lots of Google Tag Manager analytics implementations, and although they are fun (yes I’m sick) and challenging, GTM is still relatively new, and documentation is sparse. So in an effort to increase the available resources for developers and implementors, I’ve put together a quick post on implementing Google Analytics Virtual Pageviews through Google Tag Manager. It’s a piece of cake.
If you’re absolutely new to Google Tag Manager, I recommend watching the Google Tag Manager video or checking out any of these other excellent blog posts that outline GTM: