--- title: "Forrester — Stuff That Spins" description: "Narrative intelligence for Forrester: 15 tracked articles, claims, and spin patterns across AI and technology coverage." canonical: "https://stuffthatspins.com/entities/forrester" html: "https://stuffthatspins.com/entities/forrester" json: "https://stuffthatspins.com/entities/forrester.json" markdown: "https://stuffthatspins.com/entities/forrester.md" keywords: ["Forrester", "company", "AI", "technology", "spin analysis"] json_ld: | {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://stuffthatspins.com/entities/forrester","name":"Forrester","description":"Narrative intelligence for Forrester across AI and technology coverage.","url":"https://stuffthatspins.com/entities/forrester","identifier":"forrester"},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Stuff That Spins","item":"https://stuffthatspins.com/"},{"@type":"ListItem","position":2,"name":"Forrester","item":"https://stuffthatspins.com/entities/forrester"}]},{"@type":"ItemList","name":"Articles about Forrester","itemListElement":[{"@type":"ListItem","position":1,"url":"https://stuffthatspins.com/spin/announcing-the-forrester-wave-on-extended-detection-and-response-platforms-platformization-ai-and-ai-forrester","name":"Announcing The Forrester Wave™ On Extended Detection And Response Platforms: Platformization, AI, And … AI - Forrester"},{"@type":"ListItem","position":2,"url":"https://stuffthatspins.com/spin/the-ai-orchestration-layer-in-banking-is-the-new-battleground-forrester","name":"The AI Orchestration Layer In Banking Is The New Battleground - Forrester"},{"@type":"ListItem","position":3,"url":"https://stuffthatspins.com/spin/cloud-exchange-2026-forresters-lauren-nelson-on-trends-in-cloud-maturity","name":"Cloud Exchange 2026: Forrester’s Lauren Nelson on trends in cloud maturity"},{"@type":"ListItem","position":4,"url":"https://stuffthatspins.com/spin/human-insight-amplified-how-forrester-is-reinventing-research-for-the-ai-era-forrester","name":"Human Insight, Amplified: How Forrester Is Reinventing Research For The AI Era - Forrester"},{"@type":"ListItem","position":5,"url":"https://stuffthatspins.com/spin/bankings-new-power-role-the-chief-digital-data-and-ai-officer-forrester","name":"Banking’s New Power Role: The Chief Digital, Data, And AI Officer - Forrester"},{"@type":"ListItem","position":6,"url":"https://stuffthatspins.com/spin/the-future-of-ai-consulting-services-is-disruptively-bright-forrester","name":"The Future Of AI Consulting Services Is Disruptively Bright - Forrester"},{"@type":"ListItem","position":7,"url":"https://stuffthatspins.com/spin/key-takeaways-from-the-forrester-wave-business-intelligence-platforms-q2-2025-forrester","name":"Key Takeaways From The Forrester Wave™: Business Intelligence Platforms, Q2 2025 - Forrester"},{"@type":"ListItem","position":8,"url":"https://stuffthatspins.com/spin/predictions-2025-an-ai-reality-check-paves-the-path-for-long-term-success-forrester","name":"Predictions 2025: An AI Reality Check Paves The Path For Long-Term Success - Forrester"},{"@type":"ListItem","position":9,"url":"https://stuffthatspins.com/spin/avoiding-digital-imperialism-in-the-age-of-ai-forrester","name":"Avoiding Digital Imperialism In The Age Of AI - Forrester"},{"@type":"ListItem","position":10,"url":"https://stuffthatspins.com/spin/announcing-our-inaugural-ai-foundation-models-for-language-forrester-wave-21-criteria-to-consider-beyond-benchmarks-forr","name":"Announcing Our Inaugural AI Foundation Models For Language Forrester Wave™ — 21 Criteria To Consider, Beyond Benchmarks - Forrester"},{"@type":"ListItem","position":11,"url":"https://stuffthatspins.com/spin/low-aiq-threatens-employees-customers-and-your-ai-initiatives-forrester","name":"Low AIQ Threatens Employees, Customers, And Your AI Initiatives - Forrester"},{"@type":"ListItem","position":12,"url":"https://stuffthatspins.com/spin/your-employees-arent-ready-for-ai-prepare-them-with-aiq-forrester","name":"Your Employees Aren’t Ready For AI — Prepare Them With AIQ - Forrester"},{"@type":"ListItem","position":13,"url":"https://stuffthatspins.com/spin/generative-ai-revolutionizes-marketing-creativity-forrester","name":"Generative AI Revolutionizes Marketing Creativity - Forrester"},{"@type":"ListItem","position":14,"url":"https://stuffthatspins.com/spin/predictions-2023-ai-will-become-an-indispensable-trusted-enterprise-coworker-forrester","name":"Predictions 2023: AI Will Become An Indispensable, Trusted Enterprise Coworker - Forrester"},{"@type":"ListItem","position":15,"url":"https://stuffthatspins.com/spin/artificial-intelligence-fact-fiction-how-enterprises-can-crush-it-forrester","name":"Artificial Intelligence: Fact, Fiction. How Enterprises Can Crush It - Forrester"}]},{"@type":"ItemList","name":"Claims involving Forrester","itemListElement":[{"@type":"ListItem","position":1,"item":{"@type":"Claim","text":"AI orchestration layer in banking is emerging as a key battleground."}},{"@type":"ListItem","position":2,"item":{"@type":"Claim","text":"The report highlights 21 key criteria for evaluating AI foundation models."}},{"@type":"ListItem","position":3,"item":{"@type":"Claim","text":"Agencies are rethinking cloud around mission outcomes, with a focus on portability, governance, procurement and AI costs."}},{"@type":"ListItem","position":4,"item":{"@type":"Claim","text":"Forrester’s Q2 2025 Wave evaluates BI platforms on their ability to deliver AI-powered insights through natural language query, automated insight generation, and embedded machine learning models."}},{"@type":"ListItem","position":5,"item":{"@type":"Claim","text":"The AI consulting market will experience significant growth."}},{"@type":"ListItem","position":6,"item":{"@type":"Claim","text":"AI will become indispensable in enterprises by 2023."}},{"@type":"ListItem","position":7,"item":{"@type":"Claim","text":"XDR platforms integrate detection and response capabilities."}},{"@type":"ListItem","position":8,"item":{"@type":"Claim","text":"Generative AI revolutionizes marketing creativity."}},{"@type":"ListItem","position":9,"item":{"@type":"Claim","text":"62% of large banks plan to appoint a Chief Digital, Data, and AI Officer by 2025."}},{"@type":"ListItem","position":10,"item":{"@type":"Claim","text":"AI enhances research quality and efficiency."}},{"@type":"ListItem","position":11,"item":{"@type":"Claim","text":"A reality check is necessary for sustainable AI growth."}},{"@type":"ListItem","position":12,"item":{"@type":"Claim","text":"AI will drive long-term success in 2025."}},{"@type":"ListItem","position":13,"item":{"@type":"Claim","text":"Low AIQ threatens employees, customers, and your AI initiatives."}},{"@type":"ListItem","position":14,"item":{"@type":"Claim","text":"Dominant AI platforms risk reproducing colonial power structures through centralized infrastructure, data control, and algorithmic standardization."}},{"@type":"ListItem","position":15,"item":{"@type":"Claim","text":"Enterprises can 'crush it' with AI by distinguishing fact from fiction and applying disciplined execution."}},{"@type":"ListItem","position":16,"item":{"@type":"Claim","text":"Employees lack readiness for AI adoption."}}]}]} --- # Forrester **Type:** company ## Related Articles - [Announcing The Forrester Wave™ On Extended Detection And Response Platforms: Platformization, AI, And … AI - Forrester](https://stuffthatspins.com/spin/announcing-the-forrester-wave-on-extended-detection-and-response-platforms-platformization-ai-and-ai-forrester) — June 25, 2026 - [The AI Orchestration Layer In Banking Is The New Battleground - Forrester](https://stuffthatspins.com/spin/the-ai-orchestration-layer-in-banking-is-the-new-battleground-forrester) — June 23, 2026 - [Cloud Exchange 2026: Forrester’s Lauren Nelson on trends in cloud maturity](https://stuffthatspins.com/spin/cloud-exchange-2026-forresters-lauren-nelson-on-trends-in-cloud-maturity) — June 22, 2026 - [Human Insight, Amplified: How Forrester Is Reinventing Research For The AI Era - Forrester](https://stuffthatspins.com/spin/human-insight-amplified-how-forrester-is-reinventing-research-for-the-ai-era-forrester) — March 12, 2026 - [Banking’s New Power Role: The Chief Digital, Data, And AI Officer - Forrester](https://stuffthatspins.com/spin/bankings-new-power-role-the-chief-digital-data-and-ai-officer-forrester) — October 16, 2025 - [The Future Of AI Consulting Services Is Disruptively Bright - Forrester](https://stuffthatspins.com/spin/the-future-of-ai-consulting-services-is-disruptively-bright-forrester) — September 15, 2025 - [Key Takeaways From The Forrester Wave™: Business Intelligence Platforms, Q2 2025 - Forrester](https://stuffthatspins.com/spin/key-takeaways-from-the-forrester-wave-business-intelligence-platforms-q2-2025-forrester) — April 10, 2025 - [Predictions 2025: An AI Reality Check Paves The Path For Long-Term Success - Forrester](https://stuffthatspins.com/spin/predictions-2025-an-ai-reality-check-paves-the-path-for-long-term-success-forrester) — October 22, 2024 - [Avoiding Digital Imperialism In The Age Of AI - Forrester](https://stuffthatspins.com/spin/avoiding-digital-imperialism-in-the-age-of-ai-forrester) — September 23, 2024 - [Announcing Our Inaugural AI Foundation Models For Language Forrester Wave™ — 21 Criteria To Consider, Beyond Benchmarks - Forrester](https://stuffthatspins.com/spin/announcing-our-inaugural-ai-foundation-models-for-language-forrester-wave-21-criteria-to-consider-beyond-benchmarks-forr) — June 5, 2024 - [Low AIQ Threatens Employees, Customers, And Your AI Initiatives - Forrester](https://stuffthatspins.com/spin/low-aiq-threatens-employees-customers-and-your-ai-initiatives-forrester) — April 11, 2024 - [Your Employees Aren’t Ready For AI — Prepare Them With AIQ - Forrester](https://stuffthatspins.com/spin/your-employees-arent-ready-for-ai-prepare-them-with-aiq-forrester) — March 27, 2024 - [Generative AI Revolutionizes Marketing Creativity - Forrester](https://stuffthatspins.com/spin/generative-ai-revolutionizes-marketing-creativity-forrester) — June 1, 2023 - [Predictions 2023: AI Will Become An Indispensable, Trusted Enterprise Coworker - Forrester](https://stuffthatspins.com/spin/predictions-2023-ai-will-become-an-indispensable-trusted-enterprise-coworker-forrester) — October 27, 2022 - [Artificial Intelligence: Fact, Fiction. How Enterprises Can Crush It - Forrester](https://stuffthatspins.com/spin/artificial-intelligence-fact-fiction-how-enterprises-can-crush-it-forrester) — November 2, 2016 ## Related Claims - AI orchestration layer in banking is emerging as a key battleground. - The report highlights 21 key criteria for evaluating AI foundation models. - Agencies are rethinking cloud around mission outcomes, with a focus on portability, governance, procurement and AI costs. - Forrester’s Q2 2025 Wave evaluates BI platforms on their ability to deliver AI-powered insights through natural language query, automated insight generation, and embedded machine learning models. - The AI consulting market will experience significant growth. - AI will become indispensable in enterprises by 2023. - XDR platforms integrate detection and response capabilities. - Generative AI revolutionizes marketing creativity. - 62% of large banks plan to appoint a Chief Digital, Data, and AI Officer by 2025. - AI enhances research quality and efficiency. - A reality check is necessary for sustainable AI growth. - AI will drive long-term success in 2025. - Low AIQ threatens employees, customers, and your AI initiatives. - Dominant AI platforms risk reproducing colonial power structures through centralized infrastructure, data control, and algorithmic standardization. - Enterprises can 'crush it' with AI by distinguishing fact from fiction and applying disciplined execution. - Employees lack readiness for AI adoption. --- *HTML version: https://stuffthatspins.com/entities/forrester*