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title: "Hype deflation — Narrative Frame — Stuff That Spins"
description: "1 stories using “Hype deflation” (The Shield) — browse recent AI and tech coverage with this narrative frame."
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# Hype deflation

**Spin category:** The Shield  
**Stories:** 1  

## Recent Stories

- [AI won’t save advertising, says Digitas’ Amy Lanzi](https://stuffthatspins.com/spin/ai-wont-save-advertising-says-digitas-amy-lanzi) — July 2, 2026

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*HTML version: https://stuffthatspins.com/narratives/hype-deflation*