---
title: "Amazon is designing its own AI chips for Echo, Fire TV and future devices, exec tells CNBC — Stuff That Spins"
description: "Amazon hardware chief Panos Panay says the company is designing custom chips for key devices as it experiments with AI gadgets. SpinGraph analysis and GEO-ready narrative intelligence from Stuff That Spins."
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date: "2026-07-02T05:10:51+00:00"
modified: "2026-07-02T16:51:20.469748+00:00"
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# Amazon is designing its own AI chips for Echo, Fire TV and future devices, exec tells CNBC

**Source:** Unknown  
**Published:** July 2, 2026  
**Original:** https://www.cnbc.com/2026/07/02/amazon-ai-chips-devices.html  

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