---
title: "Apple TV is hitting its stride — Stuff That Spins"
description: "Since its inception, Apple TV, née Apple TV Plus, has built a reputation on quality over quantity. It has far fewer shows and movies than the likes of Netflix or Disney Plus, but generally speaking, the projects it does put out are quite good. It's a strategy that has brought comparisons to the HBO…"
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date: "2026-07-03T12:00:00+00:00"
modified: "2026-07-03T13:34:09.522439+00:00"
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---

# Apple TV is hitting its stride

**Source:** Unknown  
**Published:** July 3, 2026  
**Original:** https://www.theverge.com/entertainment/960985/apple-tv-hits-2026  

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