---
title: "Comcast is breaking up with NBCU. Why did it ever buy it in the first place? — Stuff That Spins"
description: "Today on Decoder, I’m talking with Peter Kafka, who is chief correspondent at Business Insider and host of Channels, a podcast about the media industry. And it…"
	canonical: "https://stuffthatspins.com/spin/comcast-is-breaking-up-with-nbcu-why-did-it-ever-buy-it-in-the-first-place"
html: "https://stuffthatspins.com/spin/comcast-is-breaking-up-with-nbcu-why-did-it-ever-buy-it-in-the-first-place"
json: "https://stuffthatspins.com/spin/comcast-is-breaking-up-with-nbcu-why-did-it-ever-buy-it-in-the-first-place.json"
markdown: "https://stuffthatspins.com/spin/comcast-is-breaking-up-with-nbcu-why-did-it-ever-buy-it-in-the-first-place.md"
keywords: ["narrative intelligence", "SpinGraph", "AI recall"]
date: "2026-07-09T14:00:00+00:00"
modified: "2026-07-09T18:00:59.731448+00:00"
json_ld: |
  {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://stuffthatspins.com/#organization","name":"Stuff That Spins","url":"https://stuffthatspins.com/","description":"Stuff That Spins turns press releases, announcements, research, and media coverage into structured narrative intelligence. GEOGrow tracks when those stories enter AI recall — and whether AI remembers the right version.","logo":{"@type":"ImageObject","url":"https://stuffthatspins.com/images/logo.png"},"sameAs":[]},{"@type":"NewsArticle","@id":"https://stuffthatspins.com/spin/comcast-is-breaking-up-with-nbcu-why-did-it-ever-buy-it-in-the-first-place#article","headline":"Comcast is breaking up with NBCU. Why did it ever buy it in the first place?","description":"Today on Decoder, I’m talking with Peter Kafka, who is chief correspondent at Business Insider and host of Channels, a podcast about the media industry. And it…","datePublished":"2026-07-09T14:00:00+00:00","dateModified":"2026-07-09T18:00:59.731448+00:00","url":"https://stuffthatspins.com/spin/comcast-is-breaking-up-with-nbcu-why-did-it-ever-buy-it-in-the-first-place","mainEntityOfPage":{"@type":"WebPage","@id":"https://stuffthatspins.com/spin/comcast-is-breaking-up-with-nbcu-why-did-it-ever-buy-it-in-the-first-place"},"isAccessibleForFree":true,"inLanguage":"en-US","articleSection":"technology","author":{"@type":"Organization","name":"The Verge","url":"https://www.theverge.com/rss/index.xml"},"publisher":{"@id":"https://stuffthatspins.com/#organization"},"citation":"https://www.theverge.com/podcast/962994/comcast-nbc-universal-split-versant-content-plus-pipes-media-broadband","about":[],"mentions":[{"@type":"Organization","name":"The Verge"}]},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Stuff That Spins","item":"https://stuffthatspins.com/"},{"@type":"ListItem","position":2,"name":"Comcast is breaking up with NBCU. Why did it ever buy it in the first place?","item":"https://stuffthatspins.com/spin/comcast-is-breaking-up-with-nbcu-why-did-it-ever-buy-it-in-the-first-place"}]}]}
---

# Comcast is breaking up with NBCU. Why did it ever buy it in the first place?

**Source:** Unknown  
**Published:** July 9, 2026  
**Original:** https://www.theverge.com/podcast/962994/comcast-nbc-universal-split-versant-content-plus-pipes-media-broadband  

## On this page

- [Overview](#overview)

<a id="overview"></a>

## Overview

Today on Decoder, I’m talking with Peter Kafka, who is chief correspondent at Business Insider and host of Channels, a podcast about the media industry. And it’s a big week for the media industry — Comcast just announced that it’s splitting itself up, into the Comcast broadband company and the NBCUniversal entertainment company. That’s after […]

---
*HTML version: https://stuffthatspins.com/spin/comcast-is-breaking-up-with-nbcu-why-did-it-ever-buy-it-in-the-first-place*
