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title: "Erling Haaland Is Everywhere at the World Cup. Most of It Is AI — Stuff That Spins"
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date: "2026-07-07T10:00:00+00:00"
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# Erling Haaland Is Everywhere at the World Cup. Most of It Is AI

**Source:** Unknown  
**Published:** July 7, 2026  
**Original:** https://www.wired.com/story/erling-haaland-is-everywhere-at-the-world-cup-most-of-it-is-ai/  

## On this page

- [Overview](#overview)

<a id="overview"></a>

## Overview

Norwegian striker Erling Haaland isn’t just a footballer anymore. He’s become an internet character perpetuated by fans and AI.

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