---
title: "Events Work.  Events Are Back. But Are They Worth the Big Expense? — Stuff That Spins"
description: "Just got an email from a CEO yesterday that they closed a $450,000 TCV deal from a buyer they met at SaaStr Annual in September Don’t say events don’t work Be where your customers are. Even in the age of AI. — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) December 21, 2024 Events. They are seemingly everyw…"
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date: "2021-05-02T16:41:37+00:00"
modified: "2026-07-05T10:04:02.252164+00:00"
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# Events Work.  Events Are Back. But Are They Worth the Big Expense?

**Source:** Unknown  
**Published:** May 2, 2021  
**Original:** https://www.saastr.com/events-are-they-worth-the-big-expense/  

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*HTML version: https://stuffthatspins.com/spin/events-work-events-are-back-but-are-they-worth-the-big-expense*