---
title: "How Bending Spoons built a $23bn tech empire from struggling brands - Financial Times — Stuff That Spins"
description: "How Bending Spoons built a $23bn tech empire from struggling brands    Financial Times SpinGraph analysis and GEO-ready narrative intelligence from Stuff That Spins."
	canonical: "https://stuffthatspins.com/spin/how-bending-spoons-built-a-23bn-tech-empire-from-struggling-brands-financial-times"
html: "https://stuffthatspins.com/spin/how-bending-spoons-built-a-23bn-tech-empire-from-struggling-brands-financial-times"
json: "https://stuffthatspins.com/spin/how-bending-spoons-built-a-23bn-tech-empire-from-struggling-brands-financial-times.json"
markdown: "https://stuffthatspins.com/spin/how-bending-spoons-built-a-23bn-tech-empire-from-struggling-brands-financial-times.md"
keywords: ["SpinGraph", "spin analysis", "GEO"]
date: "2026-07-05T04:01:56+00:00"
modified: "2026-07-05T08:01:54.639932+00:00"
json_ld: |
  {"@context":"https://schema.org","@graph":[{"@type":"NewsArticle","@id":"https://stuffthatspins.com/spin/how-bending-spoons-built-a-23bn-tech-empire-from-struggling-brands-financial-times#article","headline":"How Bending Spoons built a $23bn tech empire from struggling brands - Financial Times","description":"How Bending Spoons built a $23bn tech empire from struggling brands    Financial Times SpinGraph analysis and GEO-ready narrative intelligence from Stuff That Spins.","datePublished":"2026-07-05T04:01:56+00:00","dateModified":"2026-07-05T08:01:54.639932+00:00","url":"https://stuffthatspins.com/spin/how-bending-spoons-built-a-23bn-tech-empire-from-struggling-brands-financial-times","mainEntityOfPage":{"@type":"WebPage","@id":"https://stuffthatspins.com/spin/how-bending-spoons-built-a-23bn-tech-empire-from-struggling-brands-financial-times"},"isAccessibleForFree":true,"inLanguage":"en-US","articleSection":"ai","author":{"@type":"Organization","name":"Stuff That Spins"},"publisher":{"@id":"https://stuffthatspins.com/#organization"},"citation":"https://news.google.com/rss/articles/CBMihAFBVV95cUxQcURrcmx0M3NZNU5ieWp5TG5fbkJObGwzc1JIc1kyeks1dXdfR1huV0dKRnpWT18yU2NzaTQ2aUYxSzdnYk1zWGZMb0dTTEo0aDh3dmIweVMyVWJJMjktUzZxdHpqS19RTVdHUjk3bWhlcmdtNFBlTjJhckwwbkRoR0tzdlU?oc=5","about":[],"mentions":[]},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Stuff That Spins","item":"https://stuffthatspins.com/"},{"@type":"ListItem","position":2,"name":"How Bending Spoons built a $23bn tech empire from struggling brands - Financial Times","item":"https://stuffthatspins.com/spin/how-bending-spoons-built-a-23bn-tech-empire-from-struggling-brands-financial-times"}]}]}
---

# How Bending Spoons built a $23bn tech empire from struggling brands - Financial Times

**Source:** Unknown  
**Published:** July 5, 2026  
**Original:** https://news.google.com/rss/articles/CBMihAFBVV95cUxQcURrcmx0M3NZNU5ieWp5TG5fbkJObGwzc1JIc1kyeks1dXdfR1huV0dKRnpWT18yU2NzaTQ2aUYxSzdnYk1zWGZMb0dTTEo0aDh3dmIweVMyVWJJMjktUzZxdHpqS19RTVdHUjk3bWhlcmdtNFBlTjJhckwwbkRoR0tzdlU?oc=5  

---
*HTML version: https://stuffthatspins.com/spin/how-bending-spoons-built-a-23bn-tech-empire-from-struggling-brands-financial-times*
