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title: "How do you get early users to adopt a fintech product, not just try it once? — Stuff That Spins"
description: "I’m an engineer building a fintech product for small businesses managing cross-border payments. Our first version compared payment providers and attracted 225 …"
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date: "2026-07-22T16:28:13+00:00"
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# How do you get early users to adopt a fintech product, not just try it once?

**Source:** Unknown  
**Published:** July 22, 2026  
**Original:** https://www.reddit.com/r/fintech/comments/1v3l53l/how_do_you_get_early_users_to_adopt_a_fintech/  

## On this page

- [Overview](#overview)

<a id="overview"></a>

## Overview

I’m an engineer building a fintech product for small businesses managing cross-border payments. Our first version compared payment providers and attracted 225 users, but most tried it once and didn’t return. It made me realize that helping someone choose a payment route may be useful, but it doesn’t create a regular habit. We’re now looking more closely at the work around the payment: tracking invoices, confirming what arrived, recording fees and exchange rates, and reconciling everything across

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