---
title: "How fandoms are different and why Havas is doubling down on them — Stuff That Spins"
description: "How fandoms are different and why Havas is doubling down on them    Marketing Dive"
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date: "2026-07-06T14:39:54+00:00"
modified: "2026-07-07T18:01:53.756294+00:00"
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# How fandoms are different and why Havas is doubling down on them - Marketing Dive

**Source:** Unknown  
**Published:** July 6, 2026  
**Original:** https://news.google.com/rss/articles/CBMimwFBVV95cUxQV2FtbEI5LXBKa2RER1BxODZ0aE9sM0NHUU9lUlZ5MlNYSENTWkViNjhFWHJNLXZVRWNtZDhTN005cWhVa0NvU2Y5dWg3UE45dUFvX3ZyVERHM0lKcExkM1dGMUxUZE1TNXhSeW5zajh4VXlIQXQ4Mk1hLVEybTg0dk1tbWNZcDNZN0tuRkJ3VEpYT1Z2WDhBVVBSZw?oc=5  

## On this page

- [Overview](#overview)

<a id="overview"></a>

## Overview

How fandoms are different and why Havas is doubling down on them    Marketing Dive

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