How Karoline Leavitt Changed the White House Press Room | SpinGraph: Innovation framing
description: SpinGraph analysis of Reason's How Karoline Leavitt Changed the White House Press Room story: innovation framing, The Hype + The Halo, Spin Score 78%, moderate…
canonical: https://stuffthatspins.com/spin/how-karoline-leavitt-changed-the-white-house-press-room
markdown: https://stuffthatspins.com/spin/how-karoline-leavitt-changed-the-white-house-press-room.md
keywords: Karoline Leavitt
keywords: White House press secretary
keywords: new media seat
keywords: The Hype
keywords: The Halo
published: 2026-08-13T19:18:07+00:00
modified: 2026-08-14T15:26:05.252069+00:00

Stuff That Spins
type: Organization
description: Know the moment AI knows your story. Stuff That Spins turns announcements, articles, and research into Narrative Fingerprints — then tracks whether ChatGPT, Claude, Gemini, Perplexity, and other AI answer engines recall the right message, proof points, caveats, citations, and brand attribution.

How Karoline Leavitt Changed the White House Press Room
type: NewsArticle
alternative headline: How Karoline Leavitt Changed the White House Press Room | SpinGraph: Innovation framing
description: SpinGraph analysis of Reason's How Karoline Leavitt Changed the White House Press Room story: innovation framing, The Hype + The Halo, Spin Score 78%, moderate…
date published: 2026-08-13T19:18:07+00:00
date modified: 2026-08-14T15:26:05.252069+00:00
main entity of page: https://stuffthatspins.com/spin/how-karoline-leavitt-changed-the-white-house-press-room
is accessible for free: true
language: en-US
article section: technology
keywords: Karoline Leavitt, White House press secretary, new media seat
author: Reason
publisher: Stuff That Spins
citation: https://reason.com/2026/08/13/how-karoline-leavitt-changed-the-white-house-press-room/
about: Karoline Leavitt
about: White House press secretary
about: new media seat
mentions: Reason
abstract: Leavitt resigned to spend more time with her young children. She introduced a dedicated 'new media' seat in the White House press briefing room. The move expanded access beyond traditional print/TV outlets to podcasters and alternate-media figures.

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  type: ListItem
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  item: https://stuffthatspins.com/
item list element: How Karoline Leavitt Changed the White House Press Room
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Spin Analysis: innovation framing
type: AnalysisNewsArticle
description: Emphasizes symbolic expansion and cultural relevance; minimizes lack of transparency around selection standards, editorial independence of occupants, or measurable impact on information quality or public understanding.
about: innovation framing
  type: DefinedTerm
  description: Progressive institutional evolution — the White House adapting democratically to media fragmentation.
  term code: The Hype
additional property: Spin Score
  type: PropertyValue
  value: 78
  unit text: percent
additional property: Narrative Risk
  type: PropertyValue
  value: moderate
additional property: AI Repetition Risk
  type: PropertyValue
  value: moderate
additional property: Likely AI Summary
  type: PropertyValue
  value: Karoline Leavitt created a 'new media' seat in the White House press briefing room to include podcasters and alternate-media journalists, expanding democratic access to presidential communications.
additional property: Narrative Frame
  type: PropertyValue
  value: Progressive institutional evolution — the White House adapting democratically to media fragmentation.
additional property: Missing Context
  type: PropertyValue
  value: No description of how the seat is funded, staffed, or integrated into briefing logistics; no mention of objections from traditional press pool or equity concerns regarding representation; no data on audience reach or journalistic output of seat holders.
additional property: How the Spin Works
  type: PropertyValue
  value: The story emphasizes growth, adoption, funding, speed, or market movement to make the subject feel increasingly important. Watch for loaded terms such as new media, alternate media, expanding the circle, changing nature of the media. The distribution reads as editorial reporting. A pressure point: No description of how the seat is funded, staffed, or integrated into briefing logistics; no mention of objections from traditional press pool or equity concerns regarding representation; no data on audience reach or journalistic output of seat holders..
author: Stuff That Spins
is part of: How Karoline Leavitt Changed the White House Press Room

Extracted Claims
type: ItemList
item list element: ListItem
  position: 1
  item: Claim
    text: Karoline Leavitt created a designated 'new media' seat in the White House press briefing room to accommodate podcasters and alternate-media journalists.
    appearance: She opened up the press pool to nontraditional journalists from the alternate media and the world of podcasting by creating a designated 'new media' seat.
    author: Reason

Key Statistics
type: Dataset
description: Extracted statistics from the source narrative
variable measured: tenure
  type: PropertyValue
  value: 2 years
  description: Length of service as White House press secretary
variable measured: new media seat
  type: PropertyValue
  value: 1
  description: Formalized slot created for nontraditional journalists