---
title: "I Was Wrong About Marketing ROI. Here’s What $100,000,000+ in Sponsorship Sales Taught Me. — Stuff That Spins"
description: "We’ve closed over $120,000,000+ in sponsorships at SaaStr over the years. And I’m still learning about real marketing ROI from them. For a long time, I thought…"
	canonical: "https://stuffthatspins.com/spin/i-was-wrong-about-marketing-roi-heres-what-100000000-in-sponsorship-sales-taught-me"
html: "https://stuffthatspins.com/spin/i-was-wrong-about-marketing-roi-heres-what-100000000-in-sponsorship-sales-taught-me"
json: "https://stuffthatspins.com/spin/i-was-wrong-about-marketing-roi-heres-what-100000000-in-sponsorship-sales-taught-me.json"
markdown: "https://stuffthatspins.com/spin/i-was-wrong-about-marketing-roi-heres-what-100000000-in-sponsorship-sales-taught-me.md"
keywords: ["narrative intelligence", "SpinGraph", "AI recall"]
date: "2026-08-03T14:10:22+00:00"
modified: "2026-08-03T18:05:16.53684+00:00"
json_ld: |
  {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://stuffthatspins.com/#organization","name":"Stuff That Spins","url":"https://stuffthatspins.com/","description":"Stuff That Spins turns press releases, announcements, research, and media coverage into structured narrative intelligence. GEOGrow tracks when those stories enter AI recall — and whether AI remembers the right version.","logo":{"@type":"ImageObject","url":"https://stuffthatspins.com/images/logo.png"},"sameAs":[]},{"@type":"NewsArticle","@id":"https://stuffthatspins.com/spin/i-was-wrong-about-marketing-roi-heres-what-100000000-in-sponsorship-sales-taught-me#article","headline":"I Was Wrong About Marketing ROI. Here’s What $100,000,000+ in Sponsorship Sales Taught Me.","description":"We’ve closed over $120,000,000+ in sponsorships at SaaStr over the years. And I’m still learning about real marketing ROI from them. For a long time, I thought…","datePublished":"2026-08-03T14:10:22+00:00","dateModified":"2026-08-03T18:05:16.53684+00:00","url":"https://stuffthatspins.com/spin/i-was-wrong-about-marketing-roi-heres-what-100000000-in-sponsorship-sales-taught-me","mainEntityOfPage":{"@type":"WebPage","@id":"https://stuffthatspins.com/spin/i-was-wrong-about-marketing-roi-heres-what-100000000-in-sponsorship-sales-taught-me"},"isAccessibleForFree":true,"inLanguage":"en-US","articleSection":"saas","author":{"@type":"Organization","name":"SaaStr","url":"https://www.saastr.com/feed/"},"publisher":{"@id":"https://stuffthatspins.com/#organization"},"citation":"https://www.saastr.com/i-was-wrong-about-marketing-roi-heres-what-100000000-in-sponsorships-taught-me/","about":[],"mentions":[{"@type":"Organization","name":"SaaStr"}]},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Stuff That Spins","item":"https://stuffthatspins.com/"},{"@type":"ListItem","position":2,"name":"I Was Wrong About Marketing ROI. Here’s What $100,000,000+ in Sponsorship Sales Taught Me.","item":"https://stuffthatspins.com/spin/i-was-wrong-about-marketing-roi-heres-what-100000000-in-sponsorship-sales-taught-me"}]}]}
---

# I Was Wrong About Marketing ROI. Here’s What $100,000,000+ in Sponsorship Sales Taught Me.

**Source:** Unknown  
**Published:** August 3, 2026  
**Original:** https://www.saastr.com/i-was-wrong-about-marketing-roi-heres-what-100000000-in-sponsorships-taught-me/  

## On this page

- [Overview](#overview)

<a id="overview"></a>

## Overview

We’ve closed over $120,000,000+ in sponsorships at SaaStr over the years. And I’m still learning about real marketing ROI from them. For a long time, I thought most marketers were doing it backwards. Here’s the pattern I kept seeing: when a company’s growth was exploding, everyone wanted to sponsor everything. Events, podcasts, newsletters — all... Continue Reading

---
*HTML version: https://stuffthatspins.com/spin/i-was-wrong-about-marketing-roi-heres-what-100000000-in-sponsorship-sales-taught-me*