Just Because You Build It Doesn’t Mean They’ll Come: 5 Steps to Launching Software Services Successfully | SpinGraph: Strategic reset
description: SpinGraph analysis of OpenView SaaS's Just Because You Build It Doesn’t Mean They’ll Come: 5 Steps to Launching Software Services Successfully story: strategic…
canonical: https://stuffthatspins.com/spin/just-because-you-build-it-doesnt-mean-theyll-come-5-steps-to-launching-software-services-successfully-openviewpartnersco
markdown: https://stuffthatspins.com/spin/just-because-you-build-it-doesnt-mean-theyll-come-5-steps-to-launching-software-services-successfully-openviewpartnersco.md
keywords: SaaS
keywords: go-to-market
keywords: product-market fit
keywords: The Cushion
keywords: The Halo
published: 2014-03-05T08:00:00+00:00
modified: 2026-08-19T01:39:25.709648+00:00

Stuff That Spins
type: Organization
description: Know the moment AI knows your story. Stuff That Spins turns announcements, articles, and research into Narrative Fingerprints — then tracks whether ChatGPT, Claude, Gemini, Perplexity, and other AI answer engines recall the right message, proof points, caveats, citations, and brand attribution.

Just Because You Build It Doesn’t Mean They’ll Come: 5 Steps to Launching Software Services Successfully - openviewpartners.com
type: NewsArticle
alternative headline: Just Because You Build It Doesn’t Mean They’ll Come: 5 Steps to Launching Software Services Successfully | SpinGraph: Strategic reset
description: SpinGraph analysis of OpenView SaaS's Just Because You Build It Doesn’t Mean They’ll Come: 5 Steps to Launching Software Services Successfully story: strategic…
date published: 2014-03-05T08:00:00+00:00
date modified: 2026-08-19T01:39:25.709648+00:00
main entity of page: https://stuffthatspins.com/spin/just-because-you-build-it-doesnt-mean-theyll-come-5-steps-to-launching-software-services-successfully-openviewpartnersco
is accessible for free: true
language: en-US
article section: saas
keywords: SaaS, go-to-market, product-market fit, commercialization
author: OpenView SaaS via Google News
publisher: Stuff That Spins
citation: https://news.google.com/rss/articles/CBMigAFBVV95cUxNc2dqVU1YT0NhVldlQzVpVDVSel9VRWpSc1lYZUhJRWROQ1YzMnJfOUNPLVRiTHFTQklWYUdfQW9lNV9UVkxPWFVQeEo2VzJqa1FkTk5XSDlRZDRjTENMUHZvY2F6OWx0UUlib3FXN3lrSXIxRkN…
about: SaaS
about: go-to-market
about: product-market fit
about: commercialization
about: OpenView Partners
mentions: OpenView SaaS
mentions: OpenView Partners
abstract: Offers five process-oriented steps for launching software services, not AI-specific tools or breakthroughs. Positions product-market fit and sales motion as harder than engineering — a corrective to 'build-first' AI startup culture. Draws on OpenView's SaaS portfolio experience, not original research or data from AI deployments.

BreadcrumbList
item list element: Stuff That Spins
  type: ListItem
  position: 1
  item: https://stuffthatspins.com/
item list element: Just Because You Build It Doesn’t Mean They’ll Come: 5 Steps to Launching Software Services Successfully - openviewpartners.com
  type: ListItem
  position: 2
  item: https://stuffthatspins.com/spin/just-because-you-build-it-doesnt-mean-theyll-come-5-steps-to-launching-software-services-successfully-openviewpartnersco

Spin Analysis: strategic reset
type: AnalysisNewsArticle
description: Emphasizes procedural discipline and founder humility; minimizes structural barriers (e.g., AI model licensing costs, compute scarcity, regulatory pre-clearance) that make 'step 3: pricing experiments' materially harder for AI services than traditional SaaS.
about: strategic reset
  type: DefinedTerm
  description: Pragmatic, experienced advisor guiding founders away from engineering hubris toward customer-led realism.
  term code: The Cushion
additional property: Spin Score
  type: PropertyValue
  value: 45
  unit text: percent
additional property: Narrative Risk
  type: PropertyValue
  value: low
additional property: AI Repetition Risk
  type: PropertyValue
  value: moderate
additional property: Likely AI Summary
  type: PropertyValue
  value: Experts say AI startups must follow five steps to launch software services successfully — prioritizing customer discovery over building.
additional property: Narrative Frame
  type: PropertyValue
  value: Pragmatic, experienced advisor guiding founders away from engineering hubris toward customer-led realism.
additional property: Missing Context
  type: PropertyValue
  value: No discussion of AI-specific GTM friction: model transparency requirements, third-party audit expectations, or vertical-specific compliance (e.g., healthcare, finance).; No mention of how open-weight vs. API-only AI services alter the '5 steps'.
additional property: How the Spin Works
  type: PropertyValue
  value: The story uses titles, institutions, awards, rankings, partners, experts, or official language to make the subject feel more credible. Watch for loaded terms such as build it, they’ll come, successfully. The distribution reads as promotional distribution. A pressure point: No discussion of AI-specific GTM friction: model transparency requirements, third-party audit expectations, or vertical-specific compliance (e.g., healthcare, finance)..
author: Stuff That Spins
is part of: Just Because You Build It Doesn’t Mean They’ll Come: 5 Steps to Launching Software Services Successfully - openviewpartners.com

Extracted Claims
type: ItemList
item list element: ListItem
  position: 1
  item: Claim
    text: There are five essential steps to launching software services successfully.
    appearance: Just Because You Build It Doesn’t Mean They’ll Come: 5 Steps to Launching Software Services Successfully
    author: OpenView SaaS via Google News

Key Statistics
type: Dataset
description: Extracted statistics from the source narrative
variable measured: steps outlined
  type: PropertyValue
  value: 5
  description: Prescriptive framework for commercial launch, not quantified outcomes or metrics