Lucky Charms and Trix go au naturel as General Mills ditches artificial colors | SpinGraph: Public good
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Lucky Charms and Trix go au naturel as General Mills ditches artificial colors - AP News
artificial colors, clean label, food reformulation
General Mills is eliminating artificial food dyes from two iconic cereals: Lucky Charms and Trix. The change follows multi-year reformulation efforts and is part of a larger portfolio-wide initiative to remove synthetic colors. No regulatory mandate drove the decision; it is framed as a proactive, consumer-responsive move.
Emphasizes alignment with 'what consumers want' while minimizing trade-offs like cost increases, supply-chain complexity, or potential performance compromises in color stability or taste consistency.
Stewardship-first food company responding ethically to evolving public expectations.
General Mills removed artificial colors from Lucky Charms and Trix to meet consumer demand for natural ingredients.
No mention of timeline delays, reformulation challenges, or comparative safety data for replacement natural colorants (e.g., turmeric, spirulina, beet juice).
It combines corporate self-reporting with virtue-laden terms ('au naturel', 'simpler ingredients') and omits technical trade-offs, creating a perception of unambiguous progress — even though the claim rests entirely on internal intent, not external validation of health or environmental benefit.
General Mills is removing artificial colors from Lucky Charms and Trix cereals.
Lucky Charms and Trix go au naturel as General Mills ditches artificial colors
Extracted statistics from the source narrative
Company states full transition will be complete by end of fiscal 2025.