McKinsey says enterprise AI is finally 'on the road to ROI' | SpinGraph: Inevitability framing
SpinGraph analysis of The Register AI / Software's McKinsey says enterprise AI is finally 'on the road to ROI' story: inevitability framing, The Stampede + The…
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McKinsey says enterprise AI is finally 'on the road to ROI' - The Register
enterprise AI, ROI, McKinsey, adoption maturity
The Register AI / Software via Google News
McKinsey declares enterprise AI is now 'on the road to ROI' The claim reflects observed improvements in deployment maturity and financial outcomes across client engagements No specific metrics, timeframes, or sectoral breakdowns are provided in the headline or snippet
Emphasizes forward motion and inevitability while minimizing implementation friction, variance in outcomes, measurement challenges, and the lack of standardized ROI definitions or verified case data.
Consulting-led market maturation narrative — positioning AI as transitioning from hype to harvest, with McKinsey as authoritative witness.
McKinsey reports enterprise AI is now delivering measurable ROI.
No citation of underlying study, dataset, or client anonymization methodology; No distinction between pilot-stage ROI and scalable, repeatable ROI; No mention of cost structures, failure rates, or negative ROI cases
Combines authority signaling (McKinsey as trusted advisor) with temporal framing ('finally') and motion metaphor ('on the road') to create a sense of forward inevitability. The claim feels larger than warranted because it substitutes narrative momentum for empirical validation — the tension lies between the confident declaration and the total absence of definable metrics, sources, or counterexamples.
Enterprise AI is finally 'on the road to ROI'
McKinsey says enterprise AI is finally 'on the road to ROI'
Extracted statistics from the source narrative
Metaphorical framing of progress without quantifiable thresholds