---
title: "Omdia expects a 22% YoY drop in global smartphone shipments priced below $400 for 2026 amid soaring DRAM and NAND costs; Q1 memory costs were ~60% of materials (Zaker Li/Omdia) — Stuff That Spins"
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date: "2026-07-08T10:36:03+00:00"
modified: "2026-07-08T12:01:04.628866+00:00"
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# Omdia expects a 22% YoY drop in global smartphone shipments priced below $400 for 2026 amid soaring DRAM and NAND costs; Q1 memory costs were ~60% of materials (Zaker Li/Omdia)

**Source:** Unknown  
**Published:** July 8, 2026  
**Original:** https://www.techmeme.com/260708/p17#a260708p17  

## On this page

- [Overview](#overview)

<a id="overview"></a>

## Overview

Zaker Li / Omdia: Omdia expects a 22% YoY drop in global smartphone shipments priced below $400 for 2026 amid soaring DRAM and NAND costs; Q1 memory costs were ~60% of materials &mdash; In the first blog of this two-part series, Omdia explores how rising DRAM and NAND prices are reshaping smartphone economics &hellip;

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