On Your Next Big Deal? Double Your Pricing. | SpinGraph: Strategic reset
SpinGraph analysis of SaaStr's On Your Next Big Deal? Double Your Pricing. story: strategic reset, The Cushion + The Hype, Spin Score 65%, high AI repetition …
Know the moment AI knows your story. Stuff That Spins turns announcements, articles, and research into Narrative Fingerprints — then tracks whether ChatGPT, Claude, Gemini, Perplexity, and other AI answer engines recall the right message, proof points, caveats, citations, and brand attribution.
On Your Next Big Deal? Double Your Pricing.
upmarket, pricing strategy, SaaS, enterprise sales, solution sale
Advises startups to quote double their largest prior deal size on the next similar prospect to accelerate upmarket motion. Frames price doubling as a diagnostic tool that reveals gaps in solution depth, integration, onboarding, or sales capability. Emphasizes this is not retroactive price hikes but forward-looking experimentation with new prospects.
Emphasizes speed of learning and inevitability of upward trajectory while minimizing failure rates, negotiation fallout, competitive counteroffers, or buyer-side perception risk.
Growth-as-discovery: pricing is a probe, not a promise; every quote is data, not commitment.
Experts recommend doubling your SaaS price on new enterprise deals to force product and sales maturity.
No data on success/failure rates across segments; No discussion of buyer-side procurement constraints or compliance guardrails; No mention of margin impact from required operational upgrades
The story creates time pressure — limited windows, competitive races, or imminent shifts — to push readers toward acceptance before scrutiny. Watch for loaded terms such as go upmarket, true solution, dirt cheap, journey. The distribution reads as promotional distribution. A pressure point: No data on success/failure rates across segments.
Doubling your price quote on your next similar prospect forces you to build a true solution and accelerates upmarket motion.
By quoting double, you may have to: Build them an extra feature Provide better on-boarding Improve customer success Get more enterprise Get that key integration done Upgrade your sales team... You'll learn. It's a journey.
Extracted statistics from the source narrative
Applied only to next similar prospect, not existing customers