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title: "Should You Discount to Save a Renewal? The NRR Trap Says No. You Probably Should Anyway. — Stuff That Spins"
description: "The Discount That Would’ve Kept Us So we’re going to churn off Adobe Marketo. The irony: I was one of the first 10 Marketo customers. Ever. I’ve been a custome…"
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date: "2026-07-08T14:15:25+00:00"
modified: "2026-07-08T18:05:52.122562+00:00"
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# Should You Discount to Save a Renewal? The NRR Trap Says No. You Probably Should Anyway.

**Source:** Unknown  
**Published:** July 8, 2026  
**Original:** https://www.saastr.com/should-you-discount-to-save-a-renewal-the-nrr-trap-says-no-you-probably-should-anyway/  

## On this page

- [Overview](#overview)

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## Overview

The Discount That Would’ve Kept Us So we’re going to churn off Adobe Marketo. The irony: I was one of the first 10 Marketo customers. Ever. I’ve been a customer (with a break) for goodness, the better part of two decades. And a reference account for years. I did the calls. I told other B2B... Continue Reading

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