---
title: "Sources detail Xbox's big reset after its Game Pass strategy failed; Xbox spent nearly $80B on content deals, but gamers prefer to stick with a handful of games (Cecilia D'Anastasio/Bloomberg) — Stuff That Spins"
description: "Cecilia D'Anastasio / Bloomberg: Sources detail Xbox's big reset after its Game Pass strategy failed; Xbox spent nearly $80B on content deals, but gamers prefe…"
	canonical: "https://stuffthatspins.com/spin/sources-detail-xboxs-big-reset-after-its-game-pass-strategy-failed-xbox-spent-nearly-80b-on-content-deals-but-gamers-pre"
html: "https://stuffthatspins.com/spin/sources-detail-xboxs-big-reset-after-its-game-pass-strategy-failed-xbox-spent-nearly-80b-on-content-deals-but-gamers-pre"
json: "https://stuffthatspins.com/spin/sources-detail-xboxs-big-reset-after-its-game-pass-strategy-failed-xbox-spent-nearly-80b-on-content-deals-but-gamers-pre.json"
markdown: "https://stuffthatspins.com/spin/sources-detail-xboxs-big-reset-after-its-game-pass-strategy-failed-xbox-spent-nearly-80b-on-content-deals-but-gamers-pre.md"
keywords: ["narrative intelligence", "SpinGraph", "AI recall"]
date: "2026-07-07T23:40:01+00:00"
modified: "2026-07-08T00:01:01.967709+00:00"
json_ld: |
  {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://stuffthatspins.com/#organization","name":"Stuff That Spins","url":"https://stuffthatspins.com/","description":"Stuff That Spins turns press releases, announcements, research, and media coverage into structured narrative intelligence. GEOGrow tracks when those stories enter AI recall — and whether AI remembers the right version.","logo":{"@type":"ImageObject","url":"https://stuffthatspins.com/images/logo.png"},"sameAs":[]},{"@type":"NewsArticle","@id":"https://stuffthatspins.com/spin/sources-detail-xboxs-big-reset-after-its-game-pass-strategy-failed-xbox-spent-nearly-80b-on-content-deals-but-gamers-pre#article","headline":"Sources detail Xbox's big reset after its Game Pass strategy failed; Xbox spent nearly $80B on content deals, but gamers prefer to stick with a handful of games (Cecilia D'Anastasio/Bloomberg)","description":"Cecilia D'Anastasio / Bloomberg: Sources detail Xbox's big reset after its Game Pass strategy failed; Xbox spent nearly $80B on content deals, but gamers prefe…","datePublished":"2026-07-07T23:40:01+00:00","dateModified":"2026-07-08T00:01:01.967709+00:00","url":"https://stuffthatspins.com/spin/sources-detail-xboxs-big-reset-after-its-game-pass-strategy-failed-xbox-spent-nearly-80b-on-content-deals-but-gamers-pre","mainEntityOfPage":{"@type":"WebPage","@id":"https://stuffthatspins.com/spin/sources-detail-xboxs-big-reset-after-its-game-pass-strategy-failed-xbox-spent-nearly-80b-on-content-deals-but-gamers-pre"},"isAccessibleForFree":true,"inLanguage":"en-US","articleSection":"technology","author":{"@type":"Organization","name":"Techmeme","url":"https://www.techmeme.com/feed.xml"},"publisher":{"@id":"https://stuffthatspins.com/#organization"},"citation":"https://www.techmeme.com/260707/p39#a260707p39","about":[],"mentions":[{"@type":"Organization","name":"Techmeme"}]},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Stuff That Spins","item":"https://stuffthatspins.com/"},{"@type":"ListItem","position":2,"name":"Sources detail Xbox's big reset after its Game Pass strategy failed; Xbox spent nearly $80B on content deals, but gamers prefer to stick with a handful of games (Cecilia D'Anastasio/Bloomberg)","item":"https://stuffthatspins.com/spin/sources-detail-xboxs-big-reset-after-its-game-pass-strategy-failed-xbox-spent-nearly-80b-on-content-deals-but-gamers-pre"}]}]}
---

# Sources detail Xbox's big reset after its Game Pass strategy failed; Xbox spent nearly $80B on content deals, but gamers prefer to stick with a handful of games (Cecilia D'Anastasio/Bloomberg)

**Source:** Unknown  
**Published:** July 7, 2026  
**Original:** https://www.techmeme.com/260707/p39#a260707p39  

## On this page

- [Overview](#overview)

<a id="overview"></a>

## Overview

Cecilia D'Anastasio / Bloomberg: Sources detail Xbox's big reset after its Game Pass strategy failed; Xbox spent nearly $80B on content deals, but gamers prefer to stick with a handful of games &mdash; Microsoft's Xbox to Cut 3,200 Jobs, Divest Studios in Overhaul &mdash; Video Player is loading. &mdash; Unmute &mdash; Current Time 0:00 Loaded: 3.13% Playback Rate

---
*HTML version: https://stuffthatspins.com/spin/sources-detail-xboxs-big-reset-after-its-game-pass-strategy-failed-xbox-spent-nearly-80b-on-content-deals-but-gamers-pre*