---
title: "The rip-and-replace pitch is out of step with today’s buyers — Stuff That Spins"
description: "The default martech sales motion asks you to tear out your stack and bet 18 months on a rebuild. Buyers increasingly prefer a different path. The post The rip-…"
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date: "2026-07-01T12:08:00+00:00"
modified: "2026-07-05T04:43:30.238228+00:00"
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# The rip-and-replace pitch is out of step with today’s buyers

**Source:** Unknown  
**Published:** July 1, 2026  
**Original:** https://martech.org/the-rip-and-replace-pitch-is-out-of-step-with-todays-buyers/  

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