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title: "Top of Wallet, Top of Mind: How Credit Unions Grow Deposits Through Conversion — Stuff That Spins"
description: "If you run a credit union, you’ve already won the hard part. Sixty-one percent of your members consider you their primary financial institution, and 87% are ve…"
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date: "2026-07-09T08:00:02+00:00"
modified: "2026-07-09T12:02:10.805228+00:00"
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# Top of Wallet, Top of Mind: How Credit Unions Grow Deposits Through Conversion

**Source:** Unknown  
**Published:** July 9, 2026  
**Original:** https://www.pymnts.com/credit-unions/2026/top-of-wallet-top-of-mind-how-credit-unions-grow-deposits-through-conversion/  

## On this page

- [Overview](#overview)

<a id="overview"></a>

## Overview

If you run a credit union, you’ve already won the hard part. Sixty-one percent of your members consider you their primary financial institution, and 87% are very or extremely satisfied. No digital bank or FinTech is close. The relationship is yours. The question is what that relationship is earning you. Because when a member reaches […] The post Top of Wallet, Top of Mind: How Credit Unions Grow Deposits Through Conversion appeared first on PYMNTS.com.

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