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title: "U.S. Bank pursues Gen Z with payments-first strategy — Stuff That Spins"
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date: "2026-07-07T12:22:59+00:00"
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# U.S. Bank pursues Gen Z with payments-first strategy

**Source:** Unknown  
**Published:** July 7, 2026  
**Original:** https://www.bankingdive.com/news/us-bank-pursues-gen-z-payments-first-strategy-deposits-banking/824558/  

## On this page

- [Overview](#overview)

<a id="overview"></a>

## Overview

By treating payments as the entry point to banking relationships, the Minneapolis-based lender is cultivating a low-cost funding base in a fiercely competitive deposit environment, said executive Arijit Roy.

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