---
title: "U.S. Gambling Industry Spent 8.7x More on Celebrity Endorsements Than on Responsible Gambling Communications in 2025, 5W Research Division Finds. — Stuff That Spins"
description: "$520 million on celebrity and athlete partnerships. $60 million on responsible gambling programs and communications. The ratio is now appearing in ESG ratings, legislative testimony, and AI search citations. MIAMI, July 3, 2026 /PRNewswire/ -- The 5W Research Division today released the... SpinGrap…"
	canonical: "https://stuffthatspins.com/spin/us-gambling-industry-spent-87x-more-on-celebrity-endorsements-than-on-responsible-gambling-communications-in-2025-5w-res"
html: "https://stuffthatspins.com/spin/us-gambling-industry-spent-87x-more-on-celebrity-endorsements-than-on-responsible-gambling-communications-in-2025-5w-res"
json: "https://stuffthatspins.com/spin/us-gambling-industry-spent-87x-more-on-celebrity-endorsements-than-on-responsible-gambling-communications-in-2025-5w-res.json"
markdown: "https://stuffthatspins.com/spin/us-gambling-industry-spent-87x-more-on-celebrity-endorsements-than-on-responsible-gambling-communications-in-2025-5w-res.md"
keywords: ["SpinGraph", "spin analysis", "GEO"]
date: "2026-07-03T14:00:00+00:00"
modified: "2026-07-03T14:07:59.250144+00:00"
json_ld: |
  {"@context":"https://schema.org","@graph":[{"@type":"NewsArticle","@id":"https://stuffthatspins.com/spin/us-gambling-industry-spent-87x-more-on-celebrity-endorsements-than-on-responsible-gambling-communications-in-2025-5w-res#article","headline":"U.S. Gambling Industry Spent 8.7x More on Celebrity Endorsements Than on Responsible Gambling Communications in 2025, 5W Research Division Finds.","description":"$520 million on celebrity and athlete partnerships. $60 million on responsible gambling programs and communications. The ratio is now appearing in ESG ratings, legislative testimony, and AI search citations. MIAMI, July 3, 2026 /PRNewswire/ -- The 5W Research Division today released the... SpinGrap…","datePublished":"2026-07-03T14:00:00+00:00","dateModified":"2026-07-03T14:07:59.250144+00:00","url":"https://stuffthatspins.com/spin/us-gambling-industry-spent-87x-more-on-celebrity-endorsements-than-on-responsible-gambling-communications-in-2025-5w-res","mainEntityOfPage":{"@type":"WebPage","@id":"https://stuffthatspins.com/spin/us-gambling-industry-spent-87x-more-on-celebrity-endorsements-than-on-responsible-gambling-communications-in-2025-5w-res"},"isAccessibleForFree":true,"inLanguage":"en-US","articleSection":"technology","author":{"@type":"Organization","name":"Stuff That Spins"},"publisher":{"@id":"https://stuffthatspins.com/#organization"},"citation":"https://www.prnewswire.com/news-releases/us-gambling-industry-spent-8-7x-more-on-celebrity-endorsements-than-on-responsible-gambling-communications-in-2025--5w-research-division-finds-302779010.html","about":[],"mentions":[]},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Stuff That Spins","item":"https://stuffthatspins.com/"},{"@type":"ListItem","position":2,"name":"U.S. Gambling Industry Spent 8.7x More on Celebrity Endorsements Than on Responsible Gambling Communications in 2025, 5W Research Division Finds.","item":"https://stuffthatspins.com/spin/us-gambling-industry-spent-87x-more-on-celebrity-endorsements-than-on-responsible-gambling-communications-in-2025-5w-res"}]}]}
---

# U.S. Gambling Industry Spent 8.7x More on Celebrity Endorsements Than on Responsible Gambling Communications in 2025, 5W Research Division Finds.

**Source:** Unknown  
**Published:** July 3, 2026  
**Original:** https://www.prnewswire.com/news-releases/us-gambling-industry-spent-8-7x-more-on-celebrity-endorsements-than-on-responsible-gambling-communications-in-2025--5w-research-division-finds-302779010.html  

---
*HTML version: https://stuffthatspins.com/spin/us-gambling-industry-spent-87x-more-on-celebrity-endorsements-than-on-responsible-gambling-communications-in-2025-5w-res*
