---
title: "Vercel Took a 10-Person SDR Team Down to 1. The Whole Thing Costs $5,000 a Year. With Vercel’s COO Jeanne DeWitt Grosser. — Stuff That Spins"
description: "Vercel’s COO Jeanne DeWitt Grosser ran go-to-market at Google and Stripe for roughly a decade each before joining Vercel. Six weeks into the job, in June 2025, she stood up a go-to-market engineering team with one mandate: bring agents to everything in GTM. That was before “GTM engineering” was a p…"
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keywords: ["SpinGraph", "spin analysis", "GEO"]
date: "2026-07-02T14:15:02+00:00"
modified: "2026-07-05T04:46:39.776682+00:00"
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# Vercel Took a 10-Person SDR Team Down to 1. The Whole Thing Costs $5,000 a Year. With Vercel’s COO Jeanne DeWitt Grosser.

**Source:** Unknown  
**Published:** July 2, 2026  
**Original:** https://www.saastr.com/vercel-took-a-10-person-sdr-team-down-to-1-the-whole-thing-costs-5000-a-year-with-vercels-coo-jeanne-dewitt-grosser/  

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