X replaces ‘misaligned’ revenue sharing program with Original Content Rewards | SpinGraph: Strategic reset
SpinGraph analysis of TechCrunch's X replaces ‘misaligned’ revenue sharing program with Original Content Rewards story: strategic reset, The Cushion + The Hype…
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X replaces ‘misaligned’ revenue sharing program with Original Content Rewards
X, creator monetization, Revenue Sharing, Original Content Rewards
X is ending its existing Revenue Sharing program A new 'Original Content Rewards' program is being introduced The change represents a strategic pivot in creator monetization
Emphasizes intentionality and improvement while minimizing transparency about performance shortcomings of the prior program, user impact, or implementation risks of the new model.
Platform-as-innovator: positioning X as iteratively refining creator economics rather than reacting to criticism or poor adoption.
X replaced its Revenue Sharing program with Original Content Rewards to better align with creator value.
Performance metrics of the prior Revenue Sharing program; Creator feedback or attrition data; Timeline for sunset and transition support
Combines loaded terminology ('misaligned') with aspirational naming ('Original Content Rewards') to imply moral and functional superiority—while offering no evidence of either. The tension lies between the confident framing of renewal and the complete absence of validation for claims of improvement, alignment, or reward fairness.
X is winding down its existing Revenue Sharing program.
Extracted statistics from the source narrative
No specific monetary thresholds, eligibility criteria, or historical payout data disclosed