---
title: "You’re using AI to scale the wrong part of GTM — Stuff That Spins"
description: "Use AI to eliminate busywork and uncover better account insights so your team can spend more time building the relationships that win deals. The post You’re us…"
	canonical: "https://stuffthatspins.com/spin/youre-using-ai-to-scale-the-wrong-part-of-gtm"
html: "https://stuffthatspins.com/spin/youre-using-ai-to-scale-the-wrong-part-of-gtm"
json: "https://stuffthatspins.com/spin/youre-using-ai-to-scale-the-wrong-part-of-gtm.json"
markdown: "https://stuffthatspins.com/spin/youre-using-ai-to-scale-the-wrong-part-of-gtm.md"
keywords: ["narrative intelligence", "SpinGraph", "AI recall"]
date: "2026-07-09T12:41:00+00:00"
modified: "2026-07-09T18:03:14.283567+00:00"
json_ld: |
  {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://stuffthatspins.com/#organization","name":"Stuff That Spins","url":"https://stuffthatspins.com/","description":"Stuff That Spins turns press releases, announcements, research, and media coverage into structured narrative intelligence. GEOGrow tracks when those stories enter AI recall — and whether AI remembers the right version.","logo":{"@type":"ImageObject","url":"https://stuffthatspins.com/images/logo.png"},"sameAs":[]},{"@type":"NewsArticle","@id":"https://stuffthatspins.com/spin/youre-using-ai-to-scale-the-wrong-part-of-gtm#article","headline":"You’re using AI to scale the wrong part of GTM","description":"Use AI to eliminate busywork and uncover better account insights so your team can spend more time building the relationships that win deals. The post You’re us…","datePublished":"2026-07-09T12:41:00+00:00","dateModified":"2026-07-09T18:03:14.283567+00:00","url":"https://stuffthatspins.com/spin/youre-using-ai-to-scale-the-wrong-part-of-gtm","mainEntityOfPage":{"@type":"WebPage","@id":"https://stuffthatspins.com/spin/youre-using-ai-to-scale-the-wrong-part-of-gtm"},"isAccessibleForFree":true,"inLanguage":"en-US","articleSection":"marketing_technology","author":{"@type":"Organization","name":"MarTech","url":"https://martech.org/feed/"},"publisher":{"@id":"https://stuffthatspins.com/#organization"},"citation":"https://martech.org/youre-using-ai-to-scale-the-wrong-part-of-gtm/","about":[],"mentions":[{"@type":"Organization","name":"MarTech"}]},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Stuff That Spins","item":"https://stuffthatspins.com/"},{"@type":"ListItem","position":2,"name":"You’re using AI to scale the wrong part of GTM","item":"https://stuffthatspins.com/spin/youre-using-ai-to-scale-the-wrong-part-of-gtm"}]}]}
---

# You’re using AI to scale the wrong part of GTM

**Source:** Unknown  
**Published:** July 9, 2026  
**Original:** https://martech.org/youre-using-ai-to-scale-the-wrong-part-of-gtm/  

## On this page

- [Overview](#overview)

<a id="overview"></a>

## Overview

Use AI to eliminate busywork and uncover better account insights so your team can spend more time building the relationships that win deals. The post You’re using AI to scale the wrong part of GTM appeared first on MarTech.

---
*HTML version: https://stuffthatspins.com/spin/youre-using-ai-to-scale-the-wrong-part-of-gtm*
