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4 results for “John Deere”
John Deere owners will get the right to repair equipment under FTC settlement
John Deere agreed to a settlement with the FTC that grants farmers and independent repair shops expanded access to diagnostic tools, software, and documentation for repairing agricultural equipment.
Jul 10, 2026
The FTC settles with John Deere over a 2025 right-to-repair lawsuit, requiring the company to provide farmers and shops with equipment and software for 10 years (Boone Ashworth/Wired)
The FTC reached a settlement with John Deere in a right-to-repair lawsuit, mandating the company to provide farmers and independent repair shops with diagnostic tools, software, and documentation for agricultural equipment for 10 years.
Jul 9, 2026
How John Deere steeps its brand story in its American heritage - Marketing Dive
John Deere leverages its historical identity as an American agricultural icon to reinforce brand resonance in marketing, particularly amid technological transformation.
Published Jul 1, 2026 · Analyzed Jul 7, 2026
Did John Deere Build the Future or a Cage? - inc.com
The article poses a rhetorical question about John Deere’s AI and automation strategy, framing it as a tension between technological progress and restrictive control over farm equipment and data.
Published Jan 6, 2026 · Analyzed Jul 7, 2026