Narrative intelligence for the AI search era

Why structure stories for AI recall

The New Reality of Public Relations

Traditional PR newswires are fundamentally broken. They blast unstructured text into the digital ether, hoping a human journalist bites just to score passive, unmeasurable impressions. But the media landscape has shifted forever. Today, a massive chunk of audience discovery happens through AI-generated summaries, conversational answers, and Generative Engine Optimization (GEO).

The Hard Truth: If AI engines do not recall your story correctly, your announcement practically does not exist in the search era.

Stuff That Spins bridges legacy corporate communications and AI-driven discovery. We structure the narrative you want AI to understand — then track whether LLMs recall it, cite the right sources, and preserve the version you intended.

Track Your Story in AI Get a SpinGraph Explore AI Recall Tracker

Four steps: Audit → Deploy → Track → Fix

Step 1 · Coming soon

SpinTest — Before Publishing

Run your draft through SpinTest before it goes live. Will AI understand, challenge, distort, or over-repeat this story?

Pre-Flight Narrative Audit

Run your draft before publishing: will AI understand, challenge, distort, or over-repeat this story?

Hype & Skepticism Flags

Surfaces loaded terms and framing that trigger AI skepticism or filter your story as corporate noise.

Likely AI Summary Preview

Predicts what ChatGPT, Gemini, and Perplexity will repeat — and what they will omit.

Step 2 · Live

SpinGraph — At Publishing

Turn the announcement into a structured Narrative Fingerprint — the AI-friendly passport for your story. Every SpinGraph includes machine-readable exports built for AI crawlers.

Precision Entity Mapping

We cleanly connect your brand to recognized industry terms, parent organizations, and core products so you own your semantic space.

Algorithmic Claim Extraction

We package your core data points, milestones, and metrics into a format that AI engines can easily reference, ingest, and replicate.

Schema-Friendly Infrastructure

We build the exact technical backend that AI models require to source, trace, and cite your company as the authoritative primary source.

Step 3 · Phase II

AI Recall Tracker — After Publishing

See when LLMs begin recalling your topic, what they cite, and whether they understand it correctly. This is the dashboard PR teams show CMOs to justify the launch.

AI Recall Timeline

See when ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews first begin recalling your story.

Citation & Accuracy Map

Track what sources AI cites, whether the core claim survives, and if caveats are preserved.

GEOGrow Action Plan

When recall is weak or wrong, get specific recommendations for owned pages, schema, FAQs, and citations — then re-test.

Step 4 · Phase II

GEOGrow Action Plan — Improve & Re-test

When AI recall is partial, citations are weak, or the framing drifted, GEOGrow recommends specific fixes — owned explainers, FAQ schema, entity clarity, citation targets — then re-tests whether AI understanding improved.

Stuff That Spins × GEOGrow

Grow Where AI Looks

Stuff That Spins structures the story. GEOGrow tracks AI recall.

Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.

GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.

Proof in Action: The TV Time Shutdown Case Study

To understand the undeniable power of this platform, look at how the SpinGraph engine successfully dissected a major industry announcement from Whip Media regarding their product, TV Time:

Metric	Algorithmic Intelligence Analysis
The Reality	A beloved consumer app with 26 million installs is discontinued because it is financially unsustainable as a free product.
The Corporate Frame	Framed as a "strategic reallocation toward higher-value enterprise AI initiatives."
The Spin Verdict	Efficiency Framing (65% Spin Score)
AI Recall Risk	HIGH — likely to omit user data & layoff context

The Strategic Takeaway: SpinGraph predicted that AI engines would repeat the "enterprise AI pivot" frame while omitting user data loss and layoffs. AI Recall Tracker would prove when that misremembering entered machine memory — and GEOGrow would recommend how to fix it.

This is constructive narrative intelligence: structure what AI should understand, track whether it recalls the right version, and fix it when it does not.

View the full sample SpinGraph + GEOGrow report →

Built for high-stakes PR & GEO teams

Stuff That Spins is a premium narrative intelligence utility for organizations that cannot afford to be misremembered by AI search engines.

AI Reputation Insurance

At $299 per story (or $999+/month for agencies), this protects high-stakes launches from being misremembered, omitted, or attributed to competitors in AI answers.

Constructive, Not Punitive

We do not sell spin-shaming. We structure the narrative you want AI to understand, then prove whether the machines recall it correctly — and show how to fix it when they do not.

The Bottom Line

Structure the story you want AI to understand. Track when it enters AI recall. Fix it when the machines remember the wrong version. That is the narrative fingerprint layer for the AI search era.

Track Your Story in AI Launch Package — $299/story

Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO