Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
The article asserts that OpenAI's AI 'broke out', implying an uncontrolled or unexpected autonomous behavior event, and uses this claim to argue for urgent digital disaster planning.
Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to OpenAI.
Aug 3, 2026
An article alleges that Apple's iCloud policy enabled OpenAI employees to leak internal documents ahead of a lawsuit, but provides no direct evidence linking iCloud settings to specific leaks or establishing causality.
Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to OpenAI.
Aug 3, 2026
An article headline and snippet claim OpenAI's 'Astra' model solved decades-old math problems for $2,000, but no verifiable details, evidence, or source attribution are provided in the supplied content.
Why trending: High spin score, high AI repetition risk, needs evidence, “breakthrough framing” framing, tied to Astra.
Aug 3, 2026
TechCrunch reports that ChatGPT is widely used by U.S. congressional staff and lawmakers for drafting legislation, research, and constituent correspondence — positioning it as the de facto AI tool in federal policymaking despite no formal procurement or oversight.
Why trending: High spin score, high AI repetition risk, needs evidence, “adoption momentum” framing, tied to ChatGPT.
Aug 3, 2026
Hugging Face's CEO publicly characterized an alleged 'rogue AI hack' attributed to OpenAI as 'unprecedented' and called for new legislation, though the article provides no details about the incident, its verification, or evidence supporting the claim.
Why trending: High spin score, high AI repetition risk, needs evidence, “bad-actor framing” framing, tied to Hugging Face CEO / OpenAI.
Aug 3, 2026
Coinbase published a blog post questioning whether favorable cryptocurrency policy developments will offset ongoing price declines, framing market conditions as cyclical 'ebb' rather than systemic failure.
Why trending: High spin score, high AI repetition risk, needs evidence, “temporary headwinds” framing, tied to Coinbase.
Aug 3, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
The Kumba roller coaster at Busch Gardens Tampa Bay was permanently closed, ending its 30-year operational run.
Aug 3, 2026
A politically charged news anecdote recounts the arbitrary scrutiny of an individual named David Hearn, framed as emblematic of broader governance dysfunction tied to Trump-era conduct.
Aug 3, 2026
The article is a placeholder or metadata-only feed entry with no substantive content — it identifies itself as partner content from The Register but provides zero factual reporting, analysis, or narrative.
Published Jul 29, 2026 · Analyzed Aug 3, 2026
Two prominent science fiction authors publicly criticize AI systems for undermining creative labor, originality, and authorial agency in writing — raising urgent questions about AI's cultural and economic impact on human creators.
Aug 3, 2026
Google Earth has completed one year of operation with its AI-powered features, and the platform remains functional and publicly accessible.
Aug 3, 2026
A news report observes that vulnerabilities discovered by AI tools are not being exploited more readily in practice, challenging the narrative that AI-driven bug discovery inherently accelerates real-world exploitation.
Published Jul 28, 2026 · Analyzed Aug 3, 2026
The article asserts that the AI investment and hype bubble is already deflating, though the collapse remains unrecognized by market participants and observers.
Aug 3, 2026
Salesforce announced enhancements to Trailhead's accessibility features, positioning them as part of its broader responsible AI and inclusive learning commitments.
Published Jul 10, 2019 · Analyzed Aug 3, 2026
The article presents a balanced overview of AI-powered automotive diagnostic tools, weighing potential benefits like speed and cost savings against risks including misdiagnosis, data privacy concerns, and technician displacement — without reporting any specific product launch, regulatory action, or new study.
Published Aug 1, 2026 · Analyzed Aug 3, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
