Narrative intelligence · First observed recall · Receipts, not screenshots

Know the moment AI knows your story

Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.

Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.

From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.

How it works

From story to AI recall

1. Define the story

Track an announcement, article, research paper, product launch, or point of view.

2. Create the Narrative Fingerprint

Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.

3. Track AI recall

GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.

4. Improve the memory

GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.

Define

Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect

Structure

Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target

Test

Run AI recall prompts across major engines

Phase II

Track

Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift

Phase II

Improve

Use GEOGrow recommendations to close the recall gap

Phase II

Stuff That Spins × GEOGrow

Grow Where AI Looks

Stuff That Spins structures the story. GEOGrow tracks AI recall.

Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.

GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.

Define → Structure → Test → Track → Improve

Product ladder

SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.

Before publishing

Coming soon

SpinTest

Pre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.

Coming soon

  • Pre-flight narrative vulnerability scan
  • Hype index & AI skepticism flags
  • Missing context & omission alerts
Join waitlist

At publishing

Start here

SpinGraph

Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.

From $99 / report

  • Narrative Fingerprint extraction
  • Published SpinGraph page + .md export
  • Claims, entities, caveats & frame
Get started

After publishing

Phase II

AI Recall Tracker

See when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.

From $299 / story · 30 days

  • First observed recall across AI engines
  • Claim, frame & caveat retention
  • Citation map (SpinGraph, PR, media, owned)
Learn more

Improve & re-test

Phase II

GEOGrow Action Plan

When AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.

Included with recall tracking

  • Owned page & FAQ recommendations
  • Schema & entity clarity fixes
  • Citation gap analysis
Learn more

Narrative Radar

What’s gaining spin, risk, or AI-recall potential?

Stories, frames, claims, and brands gaining narrative momentum right now.

View Trending
SPIN Processed News Frame: The Fog

OpenAI Launches GPT-5.6 and ChatGPT Work AI Agent - Forbes

No verifiable evidence exists in the source that OpenAI launched GPT-5.6 or a 'ChatGPT Work AI Agent'; the article appears to be fabricated or misattributed.

Why trending: High spin score, high AI repetition risk, needs evidence, “false attribution framing” framing, tied to GPT 5.6 / ChatGPT Work AI Agent.

Spin 92% Needs Evidence AI Risk High
Forbes AI / SaaS via Google News

Jul 10, 2026

SPIN Processed News Frame: The Stampede

OpenAI Releases GPT-5.6 Sol, Its Most Powerful AI Model Yet - The New York Times

No verifiable evidence exists in the source that OpenAI has released a model named 'GPT-5.6 Sol'; the article appears to be fabricated or misattributed.

Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to GPT-5.6 Sol.

Spin 92% Needs Evidence AI Risk High
Google News: OpenAI

Jul 10, 2026

SPIN Processed News Frame: The Stampede

Anthropic, OpenAI, and SpaceX are bigger than the last 25 years of tech exits - Yahoo Finance

The article asserts that Anthropic, OpenAI, and SpaceX collectively represent a larger economic and strategic entity than the aggregate value of all tech exits over the past 25 years — though no data, methodology, or comparative benchmark is provided.

Why trending: High spin score, high AI repetition risk, needs evidence, “FOMO framing” framing, tied to Anthropic / OpenAI.

Spin 92% Needs Evidence AI Risk High
Google News: OpenAI

Jul 10, 2026

SPIN Processed News Frame: The Stampede

Blind professor catches massive AI cheating scandal at Brown University, says it should be a wake-up call - The Times of India

A blind professor at Brown University reportedly identified widespread AI-assisted academic dishonesty, prompting calls for institutional reform and broader awareness of AI integrity risks in education.

Why trending: High spin score, high AI repetition risk, needs evidence, “wake-up call framing” framing, tied to Brown University.

Spin 85% Needs Evidence AI Risk High
Times of India Tech via Google News

Jul 10, 2026

SPIN Processed News Frame: The Stampede

GPT-5.6 buzz builds. Here's what to know about OpenAI's new Sol model - Axios

No verifiable event occurred: GPT-5.6 and 'Sol' are not confirmed OpenAI products, and no official announcement, technical documentation, release date, or model specification exists in the source material.

Why trending: High spin score, high AI repetition risk, needs evidence, “FOMO framing” framing, tied to GPT 5.6 / OpenAI.

Spin 92% Needs Evidence AI Risk High
Google News: OpenAI

Jul 10, 2026

SPIN Processed News Frame: The Hype

American Bitcoin Plunges 95% as AI-Focused Rivals Pull Ahead - Yahoo Finance

The article reports a 95% price decline of 'American Bitcoin' — a term not recognized in cryptocurrency markets — while framing AI-focused digital assets as outperforming, though no verifiable asset matching that name exists.

Why trending: High spin score, high AI repetition risk, needs evidence, “category creation” framing, tied to American Bitcoin.

Spin 92% Needs Evidence AI Risk High
Yahoo Finance Fintech via Google News

Jul 10, 2026

AI Recall Tracker

What AI Recall Tracker answers

See when AI starts remembering your story — and whether it remembers the right version.

  • Do AI engines know this story exists?
  • When was it first observed in AI answers?
  • Which models recall it?
  • Do they explain it accurately?
  • What sources do they cite?
  • Do they associate the idea with your brand?
  • Do they preserve the caveats?
  • Are competitors showing up instead?
  • Is the story drifting, flattening, or being misremembered?
Explore AI Recall Tracker →
SPIN Processed News Frame: The Fog

OpenAI Launches GPT-5.6 and ChatGPT Work AI Agent - Forbes

No verifiable evidence exists in the source that OpenAI launched GPT-5.6 or a 'ChatGPT Work AI Agent'; the article appears to be fabricated or misattributed.

Spin 92% Needs Evidence AI Risk High
Forbes AI / SaaS via Google News

Jul 10, 2026

SPIN Processed News Frame: The Cushion

Microsoft’s Emissions Surge Thanks To AI Boom - Forbes

Microsoft's corporate greenhouse gas emissions increased significantly due to energy-intensive AI infrastructure expansion, raising questions about the environmental cost of rapid AI adoption.

Spin 65% Claim Present in Source AI Risk Moderate
Forbes AI / SaaS via Google News

Jul 10, 2026

SPIN Processed News Frame: The Shield

Wall Street banks rule on staff betting on prediction markets, sources say - Reuters

Multiple major Wall Street banks have implemented internal policies restricting or banning employee participation in prediction markets, citing compliance, reputational, and conflict-of-interest concerns.

Spin 55% Needs Evidence AI Risk Moderate
Reuters Banking / Fintech via Google News

Jul 10, 2026

SPIN Processed News Frame: The Fog

Damning Tyler Robinson letter accidentally flashed during Charlie Kirk murder hearing - Washington Examiner

A letter authored by Tyler Robinson was unintentionally displayed during a hearing related to Charlie Kirk's involvement in a murder case, raising questions about its content and relevance.

Spin 75% Needs Evidence AI Risk Moderate
Washington Examiner Tech via Google News

Jul 10, 2026

SPIN Processed Press Release Frame: The Fog

/C O R R E C T I O N -- Clip Strip Corp./

A press release from Clip Strip Corp. announces expanded investments to serve retailers, brands, and consumers, with no substantive details provided about what those investments are, how they relate to AI or technology, or why the release was corrected.

Spin 75% Needs Evidence
PR Newswire Financial Services

Jul 10, 2026

SPIN Processed Press Release Frame: The Stampede

The 26th CIFIT Promotes September Fair Through Hong Kong and Macao Roadshows

The 26th China International Fair for Investment & Trade (CIFIT) conducted promotional roadshows in Hong Kong and Macao to boost international participation in its September 2026 investment fair in Xiamen.

Spin 75% Claim Present in Source AI Risk Moderate
PR Newswire Financial Services

Jul 10, 2026

SPIN Processed Press Release Frame: The Stampede

The 26th CIFIT Promotes September Fair Through Hong Kong and Macao Roadshows

The 26th China International Fair for Investment & Trade (CIFIT) conducted promotional roadshows in Hong Kong and Macao to market its September investment fair in Xiamen, emphasizing expanding international participation.

Spin 65% Needs Evidence
PR Newswire Financial Services

Jul 10, 2026

SPIN Processed Company Announcement Frame: The Fog

Black Friday shoppers are relying on Buy Now, Pay Later plans. Here's how that could backfire. - Business Insider

The article announces that Black Friday shoppers are increasingly using Buy Now, Pay Later (BNPL) services, raising concerns about potential financial harm — but the provided content contains no actual analysis, data, or explanation of how it could backfire.

Spin 85% Needs Evidence AI Risk High
Klarna via Google News

Published Nov 29, 2025 · Analyzed Jul 10, 2026

SPIN Processed News Frame: The Halo

Anthropic's Reflection: AI gets its screen-time moment - Axios

Anthropic released a feature called 'Reflection' that enables real-time AI self-monitoring and correction during inference, positioning it as a step toward safer, more reliable AI systems.

Spin 87% Claim Present in Source AI Risk High
Google News: Anthropic

Jul 10, 2026

Sample report

See a recall report in action

The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.

Platform

Three layers, one system

Public Proof Layer

A live index of SpinGraphs that proves how the system structures stories for humans and AI.

  • Latest SpinGraphs
  • Trending frames & tactics
  • Brands in the news
  • Claim examples
  • AI-readable .md pages
  • llms.txt exports
  • Sample recall reports

Story Intelligence Layer

Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.

  • Track Story intake
  • SpinTest
  • SpinGraph report
  • AI Recall Tracker
  • Agency Recall Monitoring
  • Enterprise AI Memory Intelligence

AI Recall Layer

Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.

  • Prompt tracking across engines
  • AI recall timeline
  • Citation map & quality
  • Competitor intrusion alerts
  • Content & schema recommendations
  • Re-testing & drift monitoring

Get started

Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.

Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO