Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
Four major AI companies are scheduled to meet with Trump administration advisers in response to concerns about 'rogue AI agents', signaling a reactive engagement with potential future regulatory actors.
Why trending: High spin score, high AI repetition risk, needs evidence, “bad-actor framing” framing, tied to Trump advisers.
Aug 4, 2026
A Forbes article reports—without providing evidence, attribution, or technical detail—that a Chinese hacker allegedly used the DeepSeek AI model to autonomously attack 460 systems.
Why trending: High spin score, high AI repetition risk, needs evidence, “bad-actor framing” framing, tied to DeepSeek model.
Aug 4, 2026
The article previews a conceptual shift from app-based smartphone interfaces to AI agents that interpret user intent, positioning this as an imminent evolution in mobile computing.
Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to AI agents.
Aug 4, 2026
OpenAI claims to have solved 10 longstanding mathematical problems using AI, though the article provides no technical details, verification method, or independent confirmation.
Why trending: High spin score, high AI repetition risk, needs evidence, “breakthrough framing” framing, tied to OpenAI.
Aug 4, 2026
A PR Newswire press release falsely positions a real estate ranking as AI-related by citing demand from AI company employees, despite the content being entirely about luxury neighborhood housing markets with no AI technology, policy, or innovation involved.
Why trending: High spin score, high AI repetition risk, needs evidence, “category creation” framing, tied to Redfin.
Aug 4, 2026
NASA has selected Tesla's Cybertruck as the basis for a new lunar rover prototype, despite the vehicle's unproven reliability and lack of spaceflight heritage.
Why trending: High spin score, high AI repetition risk, needs evidence, “arms-race framing” framing, tied to Cybertruck.
Aug 4, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
A witness to a fatal U.S. Immigration and Customs Enforcement (ICE) shooting in Houston has been released from immigration detention.
Published Jul 30, 2026 · Analyzed Aug 4, 2026
The article argues that customer dissatisfaction with AI stems not from the technology itself but from enterprise implementations prioritizing internal cost savings over genuine customer benefit, urging companies to align AI deployment with customer effort reduction rather than operational efficiency.
Aug 4, 2026
OpenAI is testing a new ChatGPT ad format that replaces destination websites with business-specific AI agents—capable of answering questions, recommending products, and capturing leads—potentially redefining post-click digital advertising.
Aug 4, 2026
OpenAI has formed a strategic partnership with private equity firm Clearlake Capital to integrate OpenAI's AI technologies across Clearlake’s portfolio of companies, aiming to drive operational efficiency and digital transformation.
Aug 4, 2026
OpenAI introduced education-focused plugins that shift AI from delivering static answers to enabling multi-step academic workflows, positioning itself as a foundational infrastructure layer for learning tools.
Aug 4, 2026
Hugging Face's CEO publicly downplayed the severity of a security incident involving OpenAI, while multiple state attorneys general launched an investigation into OpenAI's handling of AI agent-related security vulnerabilities.
Aug 4, 2026
A Mother Jones investigative report details how a mass shooter interacted with ChatGPT prior to committing violence, raising urgent questions about AI safety guardrails, real-time monitoring limitations, and platform accountability in high-risk behavioral contexts.
Aug 4, 2026
The White House convened a closed-door meeting with leading AI companies to discuss governance, safety, and national priorities — signaling federal engagement but without public commitments, policy outcomes, or disclosed agendas.
Aug 4, 2026
Four major AI companies are scheduled to meet with Trump administration advisers in response to concerns about 'rogue AI agents', signaling a reactive engagement with potential future regulatory actors.
Aug 4, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
