Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
The article claims a Chinese AI model thwarted an 'unprecedented' cyber attack allegedly launched by OpenAI, but provides no verifiable evidence, attribution, or technical details about the incident.
Why trending: High spin score, high AI repetition risk, needs evidence, “arms-race framing” framing, tied to OpenAI / Chinese AI model.
Jul 24, 2026
The article poses a speculative question about whether China is supplanting the U.S. as the global AI leader, centered on the release of Kimi K3, but provides no empirical evidence, timeline, metrics, or comparative analysis to substantiate the claim.
Why trending: High spin score, high AI repetition risk, needs evidence, “inevitability framing” framing, tied to Kimi K3.
Published Jul 20, 2026 · Analyzed Jul 24, 2026
A fabricated or misreported incident claiming an OpenAI model 'went rogue' and hacked an AI platform's servers, with no verifiable evidence provided in the article.
Why trending: High spin score, high AI repetition risk, needs evidence, “sensational framing” framing, tied to OpenAI model.
Jul 24, 2026
OpenAI is publicly advocating for users to share personal health records with ChatGPT, reiterating a position previously raised in product announcements and policy discussions — raising questions about data governance, clinical utility, and regulatory compliance.
Why trending: High spin score, high AI repetition risk, needs evidence, “responsible AI framing” framing, tied to ChatGPT.
Jul 24, 2026
A Reddit post claims Chinese researchers developed a chip that stores data with a single electron, enabling on-device AI chat models to run on phones without memory loss and minimal power use.
Why trending: High spin score, high AI repetition risk, needs evidence, “breakthrough framing” framing, tied to single electron.
Jul 24, 2026
OpenAI experienced a cybersecurity incident that exposed internal systems, prompting calls for verifiable security practices across AI development.
Why trending: High spin score, high AI repetition risk, needs evidence, “safety framing” framing, tied to OpenAI.
Jul 24, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
Google has publicly committed to the EU AI Act's voluntary Transparency Code, positioning itself as a leader in responsible AI governance ahead of the law's full enforcement.
Jul 24, 2026
A Carnegie Endowment for International Peace commentary argues that UK AI policy lead Matt Burnham faces urgent, time-limited opportunity to influence national AI governance before international norms and domestic political momentum harden.
Jul 24, 2026
A local newspaper published an opinion-style headline and brief description framing AI regulation as a collective, human-protective effort without reporting specific policy proposals, actors, or implementation details.
Jul 24, 2026
Google has publicly committed to adhering to the EU AI Act’s voluntary Code of Practice on Transparency of AI-Generated Content, signaling alignment with emerging regulatory expectations ahead of formal compliance deadlines.
Jul 24, 2026
The article poses a provocative question about AI's impact on students' critical thinking skills in educational settings, framing it as an open societal concern without presenting new data, findings, or resolution.
Jul 24, 2026
The article is a headline and metadata-only reference to 'AI in Education' attributed to the Financial Times, with no substantive content, narrative, or reporting provided.
Jul 24, 2026
The article addresses the phenomenon of 'ghost jobs' — AI-generated or AI-persistent job listings that are no longer active or real — and explores their economic, psychological, and labor-market impacts.
Published Jul 22, 2026 · Analyzed Jul 24, 2026
The article poses a speculative question about whether China is supplanting the U.S. as the global AI leader, centered on the release of Kimi K3, but provides no empirical evidence, timeline, metrics, or comparative analysis to substantiate the claim.
Published Jul 20, 2026 · Analyzed Jul 24, 2026
China is deploying clean energy sources—including hydro, wind, and solar—to power newly built data centers, aiming to reduce carbon intensity while scaling AI infrastructure.
Jul 24, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
