Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
A National Review opinion piece frames Christopher Nolan's film 'The Odyssey' as a culturally significant, history-altering cinematic event — though no such film exists.
Why trending: High spin score, high AI repetition risk, contradicted verification status, “fictional premise framing” framing, tied to Christopher Nolan.
Jul 17, 2026
Stripe has not made a $53B bid for PayPal; no credible report or official announcement confirms this claim, which appears to be fabricated or misattributed.
Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to Yellow.com.
Jul 17, 2026
Unverified reports claim Stripe and Advent have made a $53B+ acquisition offer for PayPal, though no official confirmation, terms, or timeline have been disclosed by any party.
Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to PayPal / Stripe.
Jul 17, 2026
OpenAI's CFO introduced a novel metric framework for assessing AI's economic and societal value, positioning it as a necessary evolution beyond traditional ROI models.
Why trending: High spin score, high AI repetition risk, needs evidence, “innovation framing” framing, tied to OpenAI CFO.
Jul 17, 2026
Michael Burry disclosed short positions in six stocks, and most subsequently declined in price; the article questions whether his actions trigger market movements.
Why trending: High spin score, high AI repetition risk, needs evidence, “FOMO framing” framing, tied to Michael Burry.
Jul 17, 2026
A Washington Examiner article reports that Houthi rebels have been encouraged to shut down Red Sea shipping in response to potential US escalation of the Iran war, linking regional conflict dynamics to global maritime trade disruption.
Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to Houthis.
Jul 17, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
Salesforce announced Developer Catalyst V3.0, a new version of its internal AI-assisted developer tooling suite integrated into Trailhead, with no public details on functionality, release timing, performance metrics, or external validation.
Published Oct 23, 2024 · Analyzed Jul 17, 2026
The article reports that industry leaders had concerns about Phia Long prior to a public revelation of cookie stuffing, but provides no factual details about who raised suspicions, when, what actions were taken, or what evidence existed.
Jul 17, 2026
Apple reportedly sent legal letters to employees who left OpenAI to join Apple's AI team, raising questions about non-compete enforcement and talent poaching in the AI sector.
Jul 17, 2026
An Alabama family filed a wrongful death lawsuit against OpenAI, alleging that ChatGPT's responses contributed to the suicide of a family member.
Jul 17, 2026
OpenAI's CFO introduced a novel metric framework for assessing AI's economic and societal value, positioning it as a necessary evolution beyond traditional ROI models.
Jul 17, 2026
The family of a woman from Trafford, Alabama, has filed a lawsuit against OpenAI, alleging that ChatGPT's output contributed to her death in a vehicle crash on an interstate.
Jul 17, 2026
OpenAI's CFO introduced a novel metric framework for quantifying AI's economic and societal value, positioning it as a necessary evolution beyond traditional ROI models.
Jul 17, 2026
Chinese President Xi Jinping advocated for multilateral governance of AI at an international forum while criticizing U.S. export controls on AI-related technologies as counterproductive to global cooperation.
Jul 17, 2026
Forrester analysts warn that the UK government’s AI adoption efforts face systemic risk unless trust—defined as transparency, accountability, and public confidence—is embedded as a foundational requirement.
Published Feb 19, 2025 · Analyzed Jul 17, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
