Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
A news report describes a public exchange between Elon Musk and Sam Altman on X following Apple's filing of a lawsuit against OpenAI — though the article contains no evidence that Apple has filed such a lawsuit.
Why trending: High spin score, high AI repetition risk, contradicted verification status, “factual misrepresentation” framing, tied to Apple / OpenAI.
Jul 13, 2026
No lawsuit has been filed by Apple against OpenAI; the article misrepresents a fictional or misattributed claim as real legal action.
Why trending: High spin score, high AI repetition risk, contradicted verification status, “false-claim framing” framing, tied to Apple / OpenAI.
Jul 13, 2026
SpaceX is not a publicly traded company and has not had an IPO; the article incorrectly reports SpaceX as having gone public and being added to the Nasdaq-100.
Why trending: High spin score, high AI repetition risk, contradicted verification status, “factual misrepresentation” framing, tied to SpaceX.
Jul 13, 2026
Apple filed a lawsuit against OpenAI that raises questions about OpenAI’s ambitions to develop AI hardware, shifting public and investor attention toward the feasibility, timing, and strategic alignment of those plans.
Why trending: High spin score, high AI repetition risk, needs evidence, 2 related stories, “strategic ambiguity” framing, tied to Apple / OpenAI.
Jul 13, 2026
The article falsely reports the death of U.S. Senator Lindsey Graham, creating a fabricated political event with no basis in reality.
Why trending: High spin score, high AI repetition risk, contradicted verification status, “fabricated_event_framing” framing, tied to Lindsey Graham.
Jul 13, 2026
The article reports an unverified claim that China is nearing breakthroughs in extreme ultraviolet (EUV) lithography technology — a critical semiconductor manufacturing capability currently dominated by ASML — framing it as a strategic national effort akin to the Manhattan Project.
Why trending: High spin score, high AI repetition risk, needs evidence, “arms-race framing” framing, tied to EUV lithography.
Jul 13, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
The article reports an unverified claim that China is nearing breakthrough success in developing extreme ultraviolet (EUV) lithography technology — a critical semiconductor manufacturing capability currently dominated by ASML — framing it as a strategic milestone with global geopolitical and technological implications.
Jul 13, 2026
The article commemorates the 25th anniversary of the BrahMos supersonic cruise missile program, highlighting India’s strategic advancement and future roadmap for the system — but provides no new technical, operational, or policy developments.
Jul 13, 2026
Williams, an energy infrastructure company, secured a $5.34 billion investment from a Blackstone-led investor group, signaling major capital inflow into its midstream operations.
Jul 13, 2026
The article falsely reports the death of U.S. Senator Lindsey Graham, creating a fabricated political event with no basis in reality.
Jul 13, 2026
The article reports on U.S. individuals and firms profiting from the rapid expansion of AI data centers, highlighting surging land values, construction contracts, and infrastructure investments tied to AI compute demand.
Jul 13, 2026
First Hawaiian Bank and TriCo Bancshares announced a $2 billion all-stock merger, combining two regional U.S. banks with complementary West Coast footprints.
Jul 13, 2026
The article reports that regulators appointed during the Trump administration are advancing policy actions intended to discourage financial institutions from extending credit to undocumented immigrants, raising questions about access to financial services and enforcement of fair lending laws.
Jul 13, 2026
The CRE Finance Council reported a marginal 0.9% increase in its Board of Governors Sentiment Index to 101.0 in Q2 2026, signaling a stabilization near baseline after prior volatility in commercial real estate finance sentiment.
Jul 13, 2026
A PR Newswire press release about bundling home and auto insurance in Sandy Springs, GA, published under a finance feed but misclassified in an AI technology vertical.
Jul 13, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
