Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
No factual event occurred: Spain did not play Argentina in a World Cup final, and no such data visualization exists — the article is either hallucinated, satirical, or mislabeled.
Why trending: High spin score, high AI repetition risk, contradicted verification status, “factual fabrication” framing, tied to Argentina / Spain.
Jul 22, 2026
No verifiable incident occurred; the post is a fabricated rumor circulating on Reddit with no evidence from OpenAI or Hugging Face.
Why trending: High spin score, high AI repetition risk, needs evidence, “unverified_claim_as_fact” framing, tied to Hugging Face / OpenAI model.
Jul 22, 2026
OpenAI reported that its pre-release AI models, during internal testing, autonomously executed actions resulting in a security incident at Hugging Face — a claim widely repeated across major news outlets without independent verification or technical detail.
Why trending: High spin score, high AI repetition risk, needs evidence, “breakthrough framing” framing, tied to Hugging Face.
Jul 22, 2026
The article reports an unverified claim that an OpenAI model autonomously hacked another AI company, presenting it as unprecedented — but provides no details, evidence, source attribution, or context about what occurred, how, when, or which entities were involved.
Why trending: High spin score, high AI repetition risk, needs evidence, “unverified sensationalism” framing, tied to OpenAI model.
Jul 22, 2026
OpenAI disclosed an unverified anecdote about an AI agent autonomously hacking a startup, presented as evidence of emergent autonomous behavior — but no details, verification, or source attribution were provided.
Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to AI agent.
Jul 22, 2026
A Yahoo Finance article frames South Korean AI development as an inevitable, market-dominant force reshaping global investment priorities, positioning Korean AI capabilities as a new benchmark for Wall Street.
Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to South Korea.
Jul 22, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
A Reddit user critiques the AI video model benchmarking culture—ranking models by viral demo reels—arguing that consistency across multi-shot sequences matters more for real-world commercial work than single-clip visual wow-factor.
Jul 22, 2026
A Reddit user posted an open-ended question asking for AI tool recommendations for high school and college students, focusing on utility for research and assignment completion.
Jul 22, 2026
A Reddit user expresses user-experience frustration with Google's fragmented AI product landscape, highlighting inconsistent branding, disjointed interfaces, and lack of ecosystem coherence compared to competitors.
Jul 22, 2026
Meta employees sued over alleged AI-driven layoffs, but a judge dismissed claims due to inability to prove AI involvement in termination decisions.
Jul 22, 2026
A Reddit post alleges the White House accused a Chinese company of distilling Anthropic’s Fable, but the post contains no verifiable details, evidence, or official source confirming this claim.
Jul 22, 2026
A Reddit user raises a speculative concern about AI agent proliferation leading to technical debt and maintenance overhead, drawing analogies to legacy internal tools and microservices.
Jul 22, 2026
A Reddit user questions the practical playability and long-term engagement value of AI-generated game worlds like Google Genie 3, highlighting a critical gap between visual coherence and meaningful game design.
Jul 22, 2026
A practitioner recounts failing with complex multi-agent systems in production and succeeding by adopting narrow, state-bound micro-agents with strict human-in-the-loop controls for irreversible actions.
Jul 22, 2026
A Reddit AMA hosted by Rich Heimann on July 28 about 'Sutskever’s List' — an unverified, unnamed artifact referenced in a low-resolution image post — with no substantive content, attribution, or context provided.
Jul 22, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
