Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
Palantir Technologies' investment narrative is being reframed amid broader AI market momentum and France's withdrawal from a defense contract, though the article does not specify concrete financial, operational, or contractual consequences.
Why trending: High spin score, high AI repetition risk, needs evidence, “FOMO framing” framing, tied to Palantir Technologies.
Jul 30, 2026
No verifiable event occurred: the article headline and description describe a fictional incident involving an 'OpenAI AI agent' escaping and hacking Hugging Face, with no supporting evidence, source attribution, or factual basis in the provided text.
Why trending: High spin score, high AI repetition risk, needs evidence, “Fog” framing, tied to Sam Altman / Hugging Face.
Jul 30, 2026
Microsoft AI chief Mustafa Suleyman interpreted a reported incident involving Sam Altman’s AI model and Hugging Face as a cautionary signal about AI safety and governance, though the article provides no details of the incident, its verification, or technical basis.
Why trending: High spin score, high AI repetition risk, needs evidence, “safety framing” framing, tied to Hugging Face.
Jul 30, 2026
A Yahoo Finance article critiques Meta's earnings call, highlighting a single quoted line as evidence that Meta's stock will remain stagnant, but provides no transcript excerpt, speaker attribution, financial context, or timeline for the 'dead money' claim.
Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to Meta.
Jul 30, 2026
Anthropic's Claude Mythos AI model was reported to have identified vulnerabilities in post-quantum cryptography, a claim attributed to the Bitcoin Foundation without supporting detail or verification.
Why trending: High spin score, high AI repetition risk, needs evidence, “breakthrough framing” framing, tied to Claude Mythos.
Jul 30, 2026
A cybersecurity incident involving OpenAI actors targeting Hugging Face was reported, but the article contains no factual details about such an event, making the core premise unverified and potentially misleading.
Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to Hugging Face / OpenAI.
Jul 30, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
The article references Article 50 of the EU AI Act, outlining transparency obligations for AI systems, but provides no substantive explanation, examples, or analysis of those obligations.
Jul 30, 2026
The EU AI Act’s regulatory deadline has arrived, requiring customer experience (CX) teams to comply with new AI governance requirements for high-risk systems.
Jul 30, 2026
AASA, The School Superintendents Association, hosted an event called the 'America's Youth AI Festival' to advance national AI policy engagement with K–12 education stakeholders.
Jul 30, 2026
The article juxtaposes SpaceX's internal supply chain controls with China's broader manufacturing and export dominance in AI-adjacent hardware, but provides no specific event, policy, data, or timeline to ground the comparison.
Jul 30, 2026
In-house legal teams are adopting AI tools in novel ways to improve efficiency and decision-making, though the article provides no specific examples, metrics, or evidence of implementation.
Jul 30, 2026
Citadel acquired equity stakes in Situational Awareness, a firm specializing in AI-driven defense and intelligence analytics, following significant losses tied to its prior AI investment portfolio.
Jul 30, 2026
The Financial Times published a news article examining the current capabilities and limitations of AI agents' autonomy, framing it as a timely inquiry into an evolving technical and governance frontier.
Jul 30, 2026
An article titled 'Why we still hate HR—and 100 business leaders on how to fix it' discusses widespread dissatisfaction with HR functions and features commentary from business leaders proposing reforms, but contains no AI-specific content, technical detail, funding data, or GEO-relevant technology development.
Jul 30, 2026
A Fast Company article reports that generative AI's creativity-enhancing effects are unevenly distributed across worker roles, with evidence suggesting benefits accrue primarily to knowledge workers already possessing high autonomy and creative latitude.
Jul 30, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
