Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
Alibaba reportedly banned Claude-generated code from its platforms due to detection of 25,000 fake accounts allegedly created using Anthropic's Claude AI, raising questions about AI-generated identity abuse and platform integrity.
Why trending: High spin score, high AI repetition risk, needs evidence, “arms-race framing” framing, tied to Claude.
Jul 21, 2026
IREN Limited, a mining company, saw its stock rise 20% after announcing a $2.8 billion deal involving AI — though the article provides no details about the AI component, counterparty, scope, timeline, or implementation.
Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to IREN Limited.
Jul 21, 2026
A reported $1.25 billion per month data center agreement between Anthropic and SpaceX has drawn public skepticism from a tech industry observer, prompting Elon Musk to publicly defend the partnership.
Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to Anthropic / SpaceX.
Jul 21, 2026
JPMorgan reportedly reduced headcount by up to 40% in certain teams in 2026 as a direct result of AI adoption, with CEO Jamie Dimon publicly acknowledging the impact while framing it as an inevitable operational shift.
Why trending: High spin score, high AI repetition risk, needs evidence, “job-loss softening” framing, tied to JPMorgan / Jamie Dimon.
Jul 21, 2026
Alibaba has announced a strategic pivot in its AI development efforts, positioning itself more directly against Anthropic in the domain of AI-powered coding tools and infrastructure — though no specific product launch, technical benchmark, or partnership detail is provided.
Why trending: High spin score, high AI repetition risk, needs evidence, “arms-race framing” framing, tied to Alibaba / Anthropic.
Jul 21, 2026
A judge approved a $1.5 billion settlement in a copyright lawsuit against Anthropic, marking the largest such settlement in AI history.
Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to Anthropic.
Jul 21, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
A college student seeks advice on selecting a no-annual-fee credit card to complement their Capital One Savor Student card, primarily to cover non-dining/grocery/entertainment spending and support annual travel planning.
Jul 21, 2026
A Reddit user in Mexico City reports being unable to purchase soccer tickets on the Fanki marketplace due to card BIN restrictions that appear to require Mexican-issued Visa/Mastercard numbers (BINs starting with '3'), rejecting foreign-issued cards (e.g., Wise, which issues BINs starting with '4').
Jul 21, 2026
A Reddit user seeks advice on selecting a credit card optimized for hotel rewards, with no AI or technology development, deployment, or policy implications involved.
Jul 21, 2026
A low-income college student with a FICO score of 697 seeks credit card recommendations to build credit, having been denied pre-approvals from Discover and Capital One due to income under $10K/year.
Jul 21, 2026
A Reddit user disputed a non-refunded convenience fee after a merchant canceled an event, and their credit card issuer reversed the charge — raising questions about merchant refund obligations for ancillary fees.
Jul 21, 2026
The article states Mastercard and Visa were top-performing financial firms after the World Cup, but provides no data, timeframe, methodology, or causal link between the World Cup and their performance.
Jul 21, 2026
N-day exploitation is accelerating from days to hours as attackers reverse-engineer patches to build exploits faster than defenders can deploy updates, undermining traditional patch-based security models.
Jul 21, 2026
Researchers demonstrated eight novel attack vectors—including an invisible screen-text injection chain—that compromise five open-source Android AI agent frameworks, enabling unauthorized code execution on host PCs.
Jul 21, 2026
Zimbra released version 10.1.20 to patch nine security vulnerabilities, including a critical SNMP command injection flaw that could allow remote code execution when SNMP notifications are enabled.
Jul 21, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
