Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
A Bloomberg.com video features the creator of 'Claude Code', described as 'the hottest piece of software in the world', though no technical details, release status, functionality, or evidence of existence are provided in the metadata.
Why trending: High spin score, high AI repetition risk, needs evidence, “hype framing” framing, tied to Claude Code.
Jul 20, 2026
A FAQ-style article on CSO Online presents unattributed, speculative claims about a non-existent 'Claude Mythos' AI system, conflating Anthropic's real Claude models with fictional or misnamed concepts.
Why trending: High spin score, high AI repetition risk, needs evidence, “narrative fabrication” framing, tied to Claude Mythos.
Jul 20, 2026
Trump Media & Technology Group (TMTG) is seeking $100,000 per month from an unspecified entity to provide rapid access to posts on Truth Social, a platform it operates.
Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to Trump Media & Technology Group.
Jul 20, 2026
A National Review opinion piece asserts that Secretary of State Rubio correctly identifies insufficient governmental vigilance toward left-wing political violence.
Why trending: High spin score, high AI repetition risk, needs evidence, “bad-actor framing” framing, tied to Secretary of State Rubio.
Jul 20, 2026
Financial traders are speculating that Anthropic will release a new Claude Opus model imminently, based on market sentiment rather than official announcement or verified evidence.
Why trending: High spin score, high AI repetition risk, needs evidence, “FOMO framing” framing, tied to Claude Opus.
Jul 20, 2026
A venture capitalist argues that Chinese open-source AI models represent legitimate market competition rather than security threats, urging policymakers not to ban or over-regulate them.
Why trending: High spin score, high AI repetition risk, needs evidence, “security threat dismissal” framing, tied to Chinese open models.
Jul 20, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
PayPal's stock decline and market positioning have made it vulnerable to acquisition speculation, shifting its narrative from independent fintech leader to potential merger target.
Jul 20, 2026
FinHarbor announced a new AI tool called 'AI Co-Investigator' designed to reduce false positives in anti-money laundering (AML) investigations while claiming alignment with the EU AI Act.
Jul 20, 2026
The Texarkana, Arkansas city board is scheduled to vote on its first AI policy alongside $2.9 million in street infrastructure projects.
Jul 20, 2026
Enterprise technology leaders are adjusting AI adoption strategies in response to regulatory pressure from the upcoming EU AI Act and growing concerns about overreliance on frontier models, though implementation challenges and trade-offs remain unquantified.
Jul 20, 2026
The European Commission issued clarifications on transparency requirements under the AI Act, ahead of the August 2024 deadline for foundational model providers to comply with disclosure obligations.
Jul 20, 2026
A poll conducted by Axios and Boston University found that Massachusetts voters express significant concern about AI's societal impact despite widespread daily use of AI-powered tools.
Jul 20, 2026
The article argues that ChatGPT’s deployment did not violate the EU AI Act and instead demonstrates the need for regulation that evolves alongside AI capabilities.
Jul 20, 2026
A rise in ransomware attacks has intensified disagreement among organizations, insurers, and policymakers about whether victims should pay ransoms — a decision with implications for cybersecurity strategy, insurance liability, and criminal incentives.
Jul 20, 2026
SpaceX is not publicly traded and therefore cannot have an IPO, making the premise of the article factually impossible.
Published Jul 18, 2026 · Analyzed Jul 20, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
