Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
Unconfirmed reports claim Stripe and private equity firm Advent have made a joint $53B+ acquisition offer for PayPal, though no official announcement, regulatory filing, or statement from any party confirms the bid.
Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to Stripe / Advent.
Jul 16, 2026
Microsoft instructed its sales team to persuade customers to abandon OpenAI and Anthropic by leveraging social proof — claiming competitors and peers are already doing so — as part of a competitive positioning strategy in the enterprise AI market.
Why trending: High spin score, high AI repetition risk, needs evidence, “FOMO framing” framing, tied to Microsoft Commercial Sales Team.
Jul 16, 2026
Moonshot, a Chinese AI startup, is preparing to launch Kimi K3—a model claimed to be China's largest to date (2–3 trillion parameters) and expected to outperform Anthropic's Claude Opus 4.8—signaling accelerated progress in China's frontier AI capabilities.
Why trending: High spin score, high AI repetition risk, needs evidence, “breakthrough framing” framing, tied to Kimi K3.
Jul 16, 2026
Micron Technology reported strong financial results, which the article interprets as evidence of its growing strategic role in AI infrastructure development.
Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to Micron Technology.
Jul 16, 2026
A Bloomberg.com article reports that credit card holders are increasingly filing chargebacks for legitimate purchases—termed 'friendly fraud'—as a form of consumer retaliation against retailers, raising operational and financial risks for payment networks and merchants.
Why trending: High spin score, high AI repetition risk, needs evidence, “bad-actor framing” framing, tied to Visa.
Published Jul 13, 2026 · Analyzed Jul 16, 2026
The article recommends three AI-focused exchange-traded funds (ETFs) as optimal investment vehicles to capitalize on anticipated growth in memory chip demand driven by AI infrastructure expansion.
Why trending: High spin score, high AI repetition risk, needs evidence, “FOMO framing” framing, tied to AI ETFs.
Jul 16, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
Micron Technology reported strong financial results, which the article interprets as evidence of its growing strategic role in AI infrastructure development.
Jul 16, 2026
IBM's stock plunged over 25% following a pre-announcement of weaker-than-expected earnings, signaling significant investor concern about near-term financial performance.
Jul 16, 2026
Oracle faces competitive pressure in AI development amid heavy spending that has not yet yielded clear market leadership or product differentiation, raising investor concerns about its ability to keep pace with rivals.
Jul 16, 2026
Microsoft is advancing development and deployment of proprietary AI models, reducing reliance on third-party foundational models while integrating them across Azure, Copilot, and enterprise services.
Jul 16, 2026
Nvidia announced partnerships with unspecified Japanese robotics firms to advance AI development, with no details on scope, timeline, deliverables, or financial terms.
Jul 16, 2026
The article recommends three AI-focused exchange-traded funds (ETFs) as optimal investment vehicles to capitalize on anticipated growth in memory chip demand driven by AI infrastructure expansion.
Jul 16, 2026
Major U.S. stock indices diverged as chip stocks declined amid investor concerns about AI-related risks, while the Dow rose on strength in other sectors.
Jul 16, 2026
Big Tech companies' upcoming earnings reports are expected to spotlight their AI-related capital expenditures, signaling investor attention on how much these firms are investing in AI infrastructure and capabilities.
Jul 16, 2026
TSMC increased its capital expenditure and revenue forecasts, attributing the upward revision to surging global demand for AI chips.
Jul 16, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
