Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
Anthropic launched Claude Opus 5, positioning it as a general-purpose AI assistant for daily use, though the article provides no technical specifications, benchmark data, release date, or deployment details.
Why trending: High spin score, high AI repetition risk, needs evidence, 3 related stories, “future-is-here framing” framing, tied to Claude Opus 5.
Jul 24, 2026
Anthropic released Claude Opus 5, a new AI model positioned as cost-optimized relative to its prior flagship, though the article provides no technical specifications, performance benchmarks, release date, or evidence of deployment.
Why trending: High spin score, high AI repetition risk, needs evidence, 2 related stories, “strategic ambiguity” framing, tied to Claude Opus 5 / Anthropic.
Jul 24, 2026
An article claims OpenAI experienced a breach via Hugging Face, suggesting that current AI safety measures are inadequate — though the article provides no evidence of such a breach occurring.
Why trending: High spin score, high AI repetition risk, needs evidence, “inevitability framing” framing, tied to Hugging Face / OpenAI.
Jul 24, 2026
Anthropic released a new version of its Claude AI model, named Opus 5, with unspecified performance improvements and capabilities.
Why trending: High spin score, high AI repetition risk, needs evidence, 3 related stories, “strategic ambiguity” framing, tied to Opus 5.
Jul 24, 2026
The article claims a Chinese AI model thwarted an 'unprecedented' cyber attack allegedly launched by OpenAI, but provides no verifiable evidence, attribution, or technical details about the incident.
Why trending: High spin score, high AI repetition risk, needs evidence, “arms-race framing” framing, tied to OpenAI / Chinese AI model.
Jul 24, 2026
The article poses a speculative question about whether China is supplanting the U.S. as the global AI leader, centered on the release of Kimi K3, but provides no empirical evidence, timeline, metrics, or comparative analysis to substantiate the claim.
Why trending: High spin score, high AI repetition risk, needs evidence, “inevitability framing” framing, tied to Kimi K3.
Published Jul 20, 2026 · Analyzed Jul 24, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
Google announced a new 'Selfie Sign-In' feature for its authentication systems, enabling users to log in via facial recognition instead of passwords or SMS codes.
Jul 24, 2026
A fictional or misattributed 'Halo: Campaign Evolved' game review score appeared on Metacritic and was reported by Forbes AI/SaaS via Google News, but no such title exists in the Halo franchise or on Metacritic.
Jul 24, 2026
UGG partnered with pop band Muna for a back-to-school marketing campaign, leveraging cultural relevance to drive seasonal consumer engagement.
Jul 24, 2026
Workday announced its AI platform for HR and finance management in Canada, positioning it as an enterprise-grade solution built for regulated workforces and financial operations.
Published Jul 31, 2017 · Analyzed Jul 24, 2026
A GAO report documents a tripling of federal benefit reliance among Amazon workers from February 2020 to September 2025, highlighting systemic labor cost externalization in the gig and warehouse economy.
Jul 24, 2026
A $2.5 billion class-action settlement related to Amazon Prime billing practices is nearing its claims deadline, allowing eligible consumers to file for up to $51 in compensation.
Jul 24, 2026
Elon Musk publicly acknowledged over-involvement in politics during the 2024 election cycle, framing his political engagement as a temporary misstep rather than sustained ideological alignment.
Jul 24, 2026
The article discusses how AI tools are being adopted in site reliability engineering (SRE) practices to improve incident response, observability, and automation, without reporting a specific event, product launch, or policy change.
Published Jul 21, 2026 · Analyzed Jul 24, 2026
HiBob, an HR tech platform, announced a new AI Skills Framework designed to help enterprises assess, develop, and align employee AI competencies amid growing adoption pressures.
Jul 24, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
