Narrative intelligence · First observed recall · Receipts, not screenshots

Know the moment AI knows your story

Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.

Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.

From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.

How it works

From story to AI recall

1. Define the story

Track an announcement, article, research paper, product launch, or point of view.

2. Create the Narrative Fingerprint

Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.

3. Track AI recall

GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.

4. Improve the memory

GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.

Define

Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect

Structure

Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target

Test

Run AI recall prompts across major engines

Phase II

Track

Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift

Phase II

Improve

Use GEOGrow recommendations to close the recall gap

Phase II

Stuff That Spins × GEOGrow

Grow Where AI Looks

Stuff That Spins structures the story. GEOGrow tracks AI recall.

Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.

GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.

Define → Structure → Test → Track → Improve

Product ladder

SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.

Before publishing

Coming soon

SpinTest

Pre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.

Coming soon

  • Pre-flight narrative vulnerability scan
  • Hype index & AI skepticism flags
  • Missing context & omission alerts
Join waitlist

At publishing

Start here

SpinGraph

Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.

From $99 / report

  • Narrative Fingerprint extraction
  • Published SpinGraph page + .md export
  • Claims, entities, caveats & frame
Get started

After publishing

Phase II

AI Recall Tracker

See when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.

From $299 / story · 30 days

  • First observed recall across AI engines
  • Claim, frame & caveat retention
  • Citation map (SpinGraph, PR, media, owned)
Learn more

Improve & re-test

Phase II

GEOGrow Action Plan

When AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.

Included with recall tracking

  • Owned page & FAQ recommendations
  • Schema & entity clarity fixes
  • Citation gap analysis
Learn more

Narrative Radar

What’s gaining spin, risk, or AI-recall potential?

Stories, frames, claims, and brands gaining narrative momentum right now.

View Trending
SPIN Processed News Frame: The Fog

What smart people are saying about Apple's lawsuit accusing OpenAI of stealing trade secrets - Business Insider

No lawsuit exists: Apple has not filed any legal action against OpenAI, and the premise of the article is factually false.

Why trending: High spin score, high AI repetition risk, contradicted verification status, “factual fabrication” framing, tied to Apple / OpenAI.

Spin 92% Contradicted AI Risk High
Google News: OpenAI

Jul 12, 2026

SPIN Processed News Frame: The Fog

Elon Musk and Sam Altman spar on X after Apple files OpenAI lawsuit - CNBC

No factual event occurred — the article falsely claims Apple filed a lawsuit against OpenAI, when no such lawsuit exists.

Why trending: High spin score, high AI repetition risk, contradicted verification status, “fabricated_event_framing” framing, tied to Apple / OpenAI.

Spin 85% Contradicted AI Risk High
Google News: OpenAI

Jul 12, 2026

SPIN Processed News Frame: The Fog

GPT-5.6 Luna (medium) - Intelligence, Performance & Price Analysis - Artificial Analysis

No verifiable event, product, or release occurred; 'GPT-5.6 Luna (medium)' is a fictional or hallucinated AI model name with no evidence of existence in the source material.

Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to GPT-5.6 Luna (medium).

Spin 95% Needs Evidence AI Risk High
Artificial Analysis via Google News

Published Jul 9, 2026 · Analyzed Jul 12, 2026

SPIN Processed News Frame: The Hype

Grok 4.5 brings SpaceXAI to the intelligence frontier - Artificial Analysis

The article announces Grok 4.5's integration with 'SpaceXAI' as a milestone in AI advancement, though no verifiable technical details, benchmarks, or evidence of such integration are provided.

Why trending: High spin score, high AI repetition risk, needs evidence, “category creation” framing, tied to SpaceXAI.

Spin 92% Needs Evidence AI Risk High
Artificial Analysis via Google News

Published Jul 8, 2026 · Analyzed Jul 12, 2026

SPIN Processed News Frame: The Hype

GPT-5.6 Luna (max) - Intelligence, Performance & Price Analysis - Artificial Analysis

No verifiable event, product, or benchmark related to 'GPT-5.6 Luna (max)' occurred; the article appears to be a fabricated or speculative title with no substantive content.

Why trending: High spin score, high AI repetition risk, needs evidence, “naming-as-validation” framing, tied to GPT-5.6 Luna (max).

Spin 92% Needs Evidence AI Risk High
Artificial Analysis via Google News

Published Jul 9, 2026 · Analyzed Jul 12, 2026

SPIN Processed News Frame: The Stampede

Meta set to overtake Google’s frontier AI models in six months, SemiAnalysis says - Yahoo Finance

SemiAnalysis, an independent semiconductor and AI hardware analysis firm, projected that Meta will surpass Google's frontier AI models in capability within six months — a claim reported by Yahoo Finance without additional context, verification, or supporting evidence.

Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to SemiAnalysis.

Spin 85% Needs Evidence AI Risk High
Yahoo Finance Fintech via Google News

Published Jul 9, 2026 · Analyzed Jul 12, 2026

AI Recall Tracker

What AI Recall Tracker answers

See when AI starts remembering your story — and whether it remembers the right version.

  • Do AI engines know this story exists?
  • When was it first observed in AI answers?
  • Which models recall it?
  • Do they explain it accurately?
  • What sources do they cite?
  • Do they associate the idea with your brand?
  • Do they preserve the caveats?
  • Are competitors showing up instead?
  • Is the story drifting, flattening, or being misremembered?
Explore AI Recall Tracker →
SPIN Processed News Frame: The Shield

Claude Code now has a built-in browser that lets the AI read, click, and type on external websites

Anthropic's Claude Code developer tool now includes an integrated browser enabling AI-driven navigation, reading, and limited interaction with external websites within the IDE, with safety gates for write actions.

Spin 75% Claim Present in Source AI Risk Moderate
The Decoder

Jul 12, 2026

SPIN Processed News Frame: The Hype

LinkedIn is the undisputed king of long-form AI slop, according to a study spanning five platforms

A Pangram analysis found that 41% of long-form posts on LinkedIn are flagged as AI-generated — the highest rate among five social platforms studied — and LinkedIn contributed nearly two-thirds of all AI-flagged content despite comprising only one-third of total posts scanned.

Spin 75% Claim Present in Source AI Risk High
The Decoder

Jul 12, 2026

SPIN Processed News Frame: The Cushion

Grok Latest - API Pricing & Benchmarks - OpenRouter

OpenRouter published updated API pricing and benchmark results for xAI's Grok models, positioning them competitively against other large language models in developer-facing cost-performance trade-offs.

Spin 65% Claim Present in Source AI Risk Moderate
OpenRouter via Google News

Published Jul 8, 2026 · Analyzed Jul 12, 2026

SPIN Processed News Frame: The Halo

Allen Institute of Artificial Intelligence: AI for the Common Good. - Product Hunt

The Allen Institute for AI (AI2) is presented on Product Hunt as a mission-driven entity advancing AI 'for the Common Good', signaling buyer interest or validation in its public-interest framing rather than a specific product launch or technical update.

Spin 75% Claim Present in Source AI Risk Moderate
Product Hunt AI via Google News

Published Jun 2, 2022 · Analyzed Jul 12, 2026

SPIN Processed News Frame: The Stampede

ServiceBeard: Sync your mailbox with your issue tracker - Product Hunt

ServiceBeard is a new tool launched on Product Hunt that claims to synchronize email inboxes with issue-tracking systems, aiming to reduce manual triage overhead for engineering and support teams.

Spin 35% Claim Present in Source
Product Hunt AI via Google News

Jul 12, 2026

SPIN Processed News Frame: The Hype

Miora: Scale your creativity on editable canvas with agent memory - Product Hunt

Miora is a new AI-powered creative tool launched on Product Hunt that offers an editable canvas interface with agent memory functionality, positioning itself as a platform for scaling individual creativity.

Spin 75% Claim Present in Source AI Risk Moderate
Product Hunt AI via Google News

Jul 12, 2026

SPIN Processed Press Release Frame: The Halo

FRC's Tony Perkins on Lindsey Graham's Passing: He Embodied Moral Courage

A press release from the Family Research Council commemorates the death of Senator Lindsey Graham, framing his legacy around moral courage and leadership.

Spin 45% Needs Evidence
PR Newswire Technology

Jul 12, 2026

SPIN Processed Press Release Frame: The Hype

Understanding Peptide Supplements: PureHealth Research Highlights Morikol® Tripeptides for Joint, Skin, and Hair Wellness

A PR Newswire press release promotes Morikol® Marine Collagen Tripeptides as a peptide supplement for joint, skin, and hair wellness, positioning PureHealth Research as an observer of rising consumer interest in peptide-based nutrition.

Spin 84% Claim Present in Source AI Risk High
PR Newswire Technology

Jul 12, 2026

SPIN Processed Press Release Frame: The Fog

In HelloNation, HVAC Experts Sarah and Leonard St. Andrews of Saratoga, NY, Explain Furnace Installation Cost in the Capital Region

A PR Newswire press release about furnace installation costs in Saratoga, NY, misclassified into an AI/technology feed despite containing no AI, machine learning, or computational content.

Spin 15% Claim Present in Source
PR Newswire Technology

Jul 12, 2026

Sample report

See a recall report in action

The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.

Platform

Three layers, one system

Public Proof Layer

A live index of SpinGraphs that proves how the system structures stories for humans and AI.

  • Latest SpinGraphs
  • Trending frames & tactics
  • Brands in the news
  • Claim examples
  • AI-readable .md pages
  • llms.txt exports
  • Sample recall reports

Story Intelligence Layer

Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.

  • Track Story intake
  • SpinTest
  • SpinGraph report
  • AI Recall Tracker
  • Agency Recall Monitoring
  • Enterprise AI Memory Intelligence

AI Recall Layer

Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.

  • Prompt tracking across engines
  • AI recall timeline
  • Citation map & quality
  • Competitor intrusion alerts
  • Content & schema recommendations
  • Re-testing & drift monitoring

Get started

Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.

Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO