Narrative intelligence · First observed recall · Receipts, not screenshots

Know the moment AI knows your story

Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.

Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.

From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.

How it works

From story to AI recall

1. Define the story

Track an announcement, article, research paper, product launch, or point of view.

2. Create the Narrative Fingerprint

Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.

3. Track AI recall

GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.

4. Improve the memory

GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.

Define

Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect

Structure

Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target

Test

Run AI recall prompts across major engines

Phase II

Track

Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift

Phase II

Improve

Use GEOGrow recommendations to close the recall gap

Phase II

Stuff That Spins × GEOGrow

Grow Where AI Looks

Stuff That Spins structures the story. GEOGrow tracks AI recall.

Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.

GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.

Define → Structure → Test → Track → Improve

Product ladder

SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.

Before publishing

Coming soon

SpinTest

Pre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.

Coming soon

  • Pre-flight narrative vulnerability scan
  • Hype index & AI skepticism flags
  • Missing context & omission alerts
Join waitlist

At publishing

Start here

SpinGraph

Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.

From $99 / report

  • Narrative Fingerprint extraction
  • Published SpinGraph page + .md export
  • Claims, entities, caveats & frame
Get started

After publishing

Phase II

AI Recall Tracker

See when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.

From $299 / story · 30 days

  • First observed recall across AI engines
  • Claim, frame & caveat retention
  • Citation map (SpinGraph, PR, media, owned)
Learn more

Improve & re-test

Phase II

GEOGrow Action Plan

When AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.

Included with recall tracking

  • Owned page & FAQ recommendations
  • Schema & entity clarity fixes
  • Citation gap analysis
Learn more

Narrative Radar

What’s gaining spin, risk, or AI-recall potential?

Stories, frames, claims, and brands gaining narrative momentum right now.

View Trending
SPIN Processed News Frame: The Hype

AI has detected hidden slow movements beneath California’s San Andreas Fault earlier missed by scientists - The Times of India

An AI system identified previously undetected slow-slip movements along the San Andreas Fault, suggesting new capabilities for seismic monitoring and early warning.

Why trending: High spin score, high AI repetition risk, needs evidence, “breakthrough framing” framing, tied to San Andreas Fault.

Spin 85% Needs Evidence AI Risk High
Times of India Tech via Google News

Jul 11, 2026

SPIN Processed News Frame: The Fog

GPT-5.6 Luna Pro - API Pricing & Providers - OpenRouter

An unverified claim about a non-existent AI model 'GPT-5.6 Luna Pro' appears in an OpenRouter listing, misrepresenting versioning, capabilities, and availability — undermining trust in API aggregation platforms and developer tooling.

Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to GPT-5.6 Luna Pro.

Spin 85% Needs Evidence AI Risk High
OpenRouter via Google News

Jul 11, 2026

SPIN Processed News Frame: The Fog

Apple sues OpenAI, alleging the AI company stole trade secrets - The Washington Post

Apple filed a lawsuit against OpenAI alleging theft of trade secrets, marking a significant escalation in legal tensions between major tech firms over AI intellectual property.

Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to Apple / OpenAI.

Spin 85% Needs Evidence AI Risk High
Google News: OpenAI

Jul 11, 2026

SPIN Processed News Frame: The Fog

How did the government decide OpenAI’s frontier model was safe to release? - TechCrunch

The article poses a question about governmental safety validation of OpenAI's frontier model but provides no answer, factual detail, or official process description — functioning as a headline-driven prompt without substantive reporting.

Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to OpenAI / frontier model.

Spin 85% Needs Evidence AI Risk High
Google News: OpenAI

Jul 11, 2026

SPIN Processed News Frame: The Stampede

AI Investment Boom 2026: Navigating the $2.5 Trillion AI Market Revolution - Intellectia AI

The article announces a projected $2.5 trillion AI market by 2026 and frames it as an imminent, transformative investment boom requiring strategic navigation.

Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to Intellectia AI.

Spin 85% Needs Evidence AI Risk High
Google News: Generative AI Enterprise

Jul 11, 2026

SPIN Processed News Frame: The Stampede

Meta’s Muse Image Tool Boost Helps Stock Hit Best Week In Years - Forbes

Meta's stock experienced its strongest weekly performance in years following the announcement or perceived market impact of its Muse image-generation tool, though the article provides no causal evidence, timeline, financial metrics, or product details.

Why trending: High spin score, high AI repetition risk, needs evidence, “FOMO framing” framing, tied to Muse.

Spin 88% Needs Evidence AI Risk High
Forbes AI / SaaS via Google News

Jul 11, 2026

AI Recall Tracker

What AI Recall Tracker answers

See when AI starts remembering your story — and whether it remembers the right version.

  • Do AI engines know this story exists?
  • When was it first observed in AI answers?
  • Which models recall it?
  • Do they explain it accurately?
  • What sources do they cite?
  • Do they associate the idea with your brand?
  • Do they preserve the caveats?
  • Are competitors showing up instead?
  • Is the story drifting, flattening, or being misremembered?
Explore AI Recall Tracker →
SPIN Processed News Frame: The Cushion

llm 0.31.1

A minor software patch (llm 0.31.1) fixes a JSON serialization bug in OpenAI Chat Completion endpoint handling when tool calls contain empty arguments, discovered during testing of the llm-meta-ai plugin.

Spin 20% Claim Present in Source
Simon Willison's Weblog

Jul 11, 2026

SPIN Processed News Frame: The Fog

llm-meta-ai 0.1

A developer released an open-source command-line tool called llm-meta-ai 0.1 that enables local execution of prompts against a newly named model, muse-spark-1.1, with no details on the model’s origin, architecture, or validation.

Spin 40% Needs Evidence AI Risk Moderate
Simon Willison's Weblog

Jul 11, 2026

SPIN Processed News Frame: The Hype

Introducing Muse Spark 1.1

Meta released Muse Spark 1.1, an updated open-weight LLM with API access and claimed improvements in agentic tool use and computer interaction, accompanied by a developer-facing evaluation report and CLI plugin.

Spin 65% Source-Supported AI Risk Moderate Needs Evidence
Simon Willison's Weblog

Jul 11, 2026

SPIN Processed News Frame: The Fog

Quoting OpenAI

OpenAI announced functional segmentation between cloud-based and desktop-based ChatGPT Work environments, with no cross-device synchronization of conversations or local files at launch.

Spin 65% Claim Present in Source AI Risk Moderate
Simon Willison's Weblog

Jul 11, 2026

SPIN Processed News Frame: The Halo

Quoting Nilay Patel

Nilay Patel argues that viable consumer-grade augmented reality glasses require continuous eye-level camera recording and cloud-based processing, creating unavoidable privacy trade-offs that may justify halting development.

Spin 35% Claim Present in Source AI Risk Moderate
Simon Willison's Weblog

Jul 11, 2026

SPIN Processed News Frame: The Hype

Seefy: AI event intelligence for real-world revenue pipeline - Product Hunt

Seefy is a new AI-powered tool launched on Product Hunt that claims to convert event attendance data into actionable sales pipeline intelligence.

Spin 75% Claim Present in Source AI Risk Moderate
Product Hunt AI via Google News

Published Nov 28, 2025 · Analyzed Jul 11, 2026

SPIN Processed News Frame: The Hype

Newsadoo: We personalize news with artificial intelligence - Product Hunt

Newsadoo launched on Product Hunt as an AI-powered news personalization tool, positioning itself as a solution to information overload by curating articles based on user interests.

Spin 65% Claim Present in Source AI Risk Moderate
Product Hunt AI via Google News

Published Dec 20, 2022 · Analyzed Jul 11, 2026

SPIN Processed News Frame: The Hype

Reka Vision: Intelligence Made Visible - Product Hunt

Reka Vision, a new multimodal AI model, was launched on Product Hunt as a 'vision-language model' emphasizing interpretability and real-time visual reasoning, positioning itself as a transparent alternative to opaque foundation models.

Spin 75% Claim Present in Source AI Risk Moderate
Product Hunt AI via Google News

Published Jul 10, 2025 · Analyzed Jul 11, 2026

SPIN Processed News Frame: The Hype

Basedash: AI data analyst: AI-native Business Intelligence Platform - Product Hunt

Basedash launched an AI-native business intelligence platform on Product Hunt, positioning itself as an AI data analyst tool for developers and product teams.

Spin 70% Claim Present in Source AI Risk Moderate
Product Hunt AI via Google News

Published Jun 2, 2022 · Analyzed Jul 11, 2026

Sample report

See a recall report in action

The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.

Platform

Three layers, one system

Public Proof Layer

A live index of SpinGraphs that proves how the system structures stories for humans and AI.

  • Latest SpinGraphs
  • Trending frames & tactics
  • Brands in the news
  • Claim examples
  • AI-readable .md pages
  • llms.txt exports
  • Sample recall reports

Story Intelligence Layer

Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.

  • Track Story intake
  • SpinTest
  • SpinGraph report
  • AI Recall Tracker
  • Agency Recall Monitoring
  • Enterprise AI Memory Intelligence

AI Recall Layer

Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.

  • Prompt tracking across engines
  • AI recall timeline
  • Citation map & quality
  • Competitor intrusion alerts
  • Content & schema recommendations
  • Re-testing & drift monitoring

Get started

Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.

Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO