Narrative intelligence · First observed recall · Receipts, not screenshots
Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.
Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.
From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.
How it works
1. Define the story
Track an announcement, article, research paper, product launch, or point of view.
2. Create the Narrative Fingerprint
Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.
3. Track AI recall
GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.
4. Improve the memory
GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.
Define
Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect
Structure
Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target
Test
Run AI recall prompts across major engines
Phase IITrack
Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift
Phase IIImprove
Use GEOGrow recommendations to close the recall gap
Phase IIStuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Define → Structure → Test → Track → Improve
SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.
Before publishing
Coming soonPre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.
Coming soon
At publishing
Start here
Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.
From $99 / report
After publishing
Phase IISee when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.
From $299 / story · 30 days
Improve & re-test
Phase IIWhen AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.
Included with recall tracking
Narrative Radar
Stories, frames, claims, and brands gaining narrative momentum right now.
A lawsuit filed by Apple against OpenAI allegedly threatens OpenAI’s strategic plans to develop an AI-powered device intended to compete with the iPhone.
Why trending: High spin score, high AI repetition risk, needs evidence, “inevitability framing” framing, tied to Apple / OpenAI.
Jul 16, 2026
Michael Dell's net worth increased by over $80 billion, prompting analysts to characterize 2024 as a 'great year' for him amid broader market and corporate performance trends.
Why trending: High spin score, high AI repetition risk, needs evidence, “FOMO framing” framing, tied to Michael Dell.
Jul 16, 2026
No acquisition bid occurred; Stripe did not make a $53 billion offer for PayPal, and the article misrepresents a speculative or fictional scenario as factual news.
Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to Stripe / PayPal.
Jul 16, 2026
Mark Zuckerberg and Priscilla Chan made a personal multimillion-dollar investment in an entity named 'AI B', but the article provides no identifying details about AI B, its function, structure, or relevance.
Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to AI B.
Jul 16, 2026
OpenAI announced a tool called 'GPT-Red' that automates prompt injection testing for a model named 'GPT-5.6 Sol', though no verifiable evidence of the model's existence, release status, or technical specifications is provided in the article.
Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to GPT-5.6 Sol.
Jul 16, 2026
Moonshot, a Chinese AI startup, is preparing to launch Kimi K3—a model claimed to be China's largest to date (2–3 trillion parameters) and expected to outperform Anthropic's Claude Opus 4.8—signaling accelerated progress in China's frontier AI capabilities.
Why trending: High spin score, high AI repetition risk, needs evidence, “breakthrough framing” framing, tied to Kimi K3.
Jul 16, 2026
AI Recall Tracker
See when AI starts remembering your story — and whether it remembers the right version.
Public proof
The article reports on recurring operational issues at Newark Liberty International Airport that threaten summer air travel reliability, but contains no AI or technology content.
Jul 16, 2026
The Trump administration proposed shortening the duration of student visas for international students, a policy shift with implications for U.S. higher education enrollment, tech talent pipelines, and AI workforce development.
Jul 16, 2026
Stripe and private-equity firm Advent jointly offered to acquire PayPal in a deal that would reshape the digital payments landscape, signaling consolidation amid rising competition and regulatory scrutiny.
Jul 16, 2026
1Password integrated its credential vault with Anthropic's Claude AI to enable the model to autofill login details during user interactions, positioning this as a secure, privacy-preserving automation enhancement.
Jul 16, 2026
Deloitte launched a new software security platform integrating Anthropic's Claude AI models, positioning it as a solution for enterprises seeking secure, AI-augmented development workflows.
Jul 16, 2026
1Password and Anthropic jointly announced a technical integration enabling Claude to access user-approved credentials via 1Password’s secure vault without the AI model directly processing or storing secrets.
Jul 16, 2026
1Password integrated its secure credential vault with Anthropic's Claude AI assistant, enabling users to retrieve and autofill sensitive login data within Claude-powered applications.
Jul 16, 2026
Anthropic has integrated Claude with 1Password via a new 'Connect' feature, enabling users to grant Claude read-only access to their 1Password vaults for autofill and context-aware assistance.
Jul 16, 2026
Anthropic's Claude AI assistant now integrates with 1Password to autofill saved credentials during user interactions, enabling automated login and credential retrieval within the chat interface.
Jul 16, 2026
Frame analysis
Entity index
Sample report
The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.
Platform
Public Proof Layer
A live index of SpinGraphs that proves how the system structures stories for humans and AI.
Story Intelligence Layer
Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.
AI Recall Layer
Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.
Get started
Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO
