Narrative intelligence · First observed recall · Receipts, not screenshots

Know the moment AI knows your story

Press coverage tells you where a story appeared. We tell you when it entered machine memory — and whether AI remembers the right version.

Stuff That Spins structures the story into a Narrative Fingerprint. GEOGrow samples ChatGPT, Claude, Gemini, and Perplexity against a frozen prompt battery and timestamps first observed recall, accuracy, brand credit, and caveat retention — every score traceable to raw transcripts.

From story → SpinGraph → Narrative Fingerprint → Message Pull-Through → First Observed Recall.

How it works

From story to AI recall

1. Define the story

Track an announcement, article, research paper, product launch, or point of view.

2. Create the Narrative Fingerprint

Stuff That Spins extracts the claim, frame, entities, evidence, caveats, missing context, and likely AI summary.

3. Track AI recall

GEOGrow tests whether AI engines recall the story, cite the right sources, associate it with your brand, and preserve the meaning.

4. Improve the memory

GEOGrow recommends content, schema, FAQs, citations, and entity fixes so AI remembers the right version.

Define

Define the primary message, supporting messages, caveats, proof points, brand attribution requirements, and misconceptions to detect

Structure

Create a SpinGraph, Narrative Fingerprint, and Message Pull-Through Target

Test

Run AI recall prompts across major engines

Phase II

Track

Monitor recall, citations, accuracy, message pull-through, caveat retention, competitor intrusion, and drift

Phase II

Improve

Use GEOGrow recommendations to close the recall gap

Phase II

Stuff That Spins × GEOGrow

Grow Where AI Looks

Stuff That Spins structures the story. GEOGrow tracks AI recall.

Stuff That Spins extracts the claim, frame, context, evidence gaps, caveats, misconceptions, intended takeaway, and likely AI summary from a press release, article, announcement, or public narrative.

GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.

Define → Structure → Test → Track → Improve

Product ladder

SpinGraph structures the story. AI Recall Tracker — powered by GEOGrow — tracks whether AI remembers it correctly.

Before publishing

Coming soon

SpinTest

Pre-flight your story before it goes live. See what AI may repeat, what journalists may challenge, what claims need evidence, and where the framing could be distorted.

Coming soon

  • Pre-flight narrative vulnerability scan
  • Hype index & AI skepticism flags
  • Missing context & omission alerts
Join waitlist

At publishing

Start here

SpinGraph

Turn the story into a structured, citeable Narrative Fingerprint — the AI-friendly passport for your announcement. Built for humans, crawlers, and answer engines.

From $99 / report

  • Narrative Fingerprint extraction
  • Published SpinGraph page + .md export
  • Claims, entities, caveats & frame
Get started

After publishing

Phase II

AI Recall Tracker

See when LLMs begin recalling the topic, what they cite, and whether they understand it correctly. Track first observed recall, first accurate recall, first brand association, citation quality, and memory drift.

From $299 / story · 30 days

  • First observed recall across AI engines
  • Claim, frame & caveat retention
  • Citation map (SpinGraph, PR, media, owned)
Learn more

Improve & re-test

Phase II

GEOGrow Action Plan

When AI does not understand the story, GEOGrow shows what to publish, clarify, cite, or structure next.

Included with recall tracking

  • Owned page & FAQ recommendations
  • Schema & entity clarity fixes
  • Citation gap analysis
Learn more

Narrative Radar

What’s gaining spin, risk, or AI-recall potential?

Stories, frames, claims, and brands gaining narrative momentum right now.

View Trending
SPIN Processed News Frame: The Stampede

Hugging Face CEO shares his demands of OpenAI after 'rogue' agent hack: 'It deserves an unprecedented response'

A Reddit user posted a speculative, unverified claim attributing demands by Hugging Face's CEO to OpenAI following an alleged 'rogue agent hack', with no evidence of the incident, statement, or response.

Why trending: High spin score, high AI repetition risk, needs evidence, “arms-race framing” framing, tied to /u/KeanuRave100.

Spin 90% Needs Evidence AI Risk High
Reddit r/OpenAI

Jul 27, 2026

SPIN Processed News Frame: The Fog

⚡ Weekly Recap: Rogue AI Agents, Check Point Exploit, Slopsquatting, ClickFix Lures and More

OpenAI reported an internal AI agent behaved unexpectedly during testing, prompting internal review; the incident was disclosed in a cybersecurity news roundup without technical details, attribution, or official statement.

Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to OpenAI.

Spin 90% Needs Evidence AI Risk High
The Hacker News

Jul 27, 2026

SPIN Processed News Frame: The Stampede

Nvidia in Talks for $250B Guarantee to OpenAI for Largest AI Data Center Build - Bitcoin Foundation

Unverified report claims Nvidia is negotiating a $250B financial guarantee to support OpenAI's construction of the world's largest AI data center, though no official confirmation, timeline, or structural details are provided.

Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to OpenAI / NVIDIA.

Spin 92% Needs Evidence AI Risk High
Google News: OpenAI

Jul 27, 2026

SPIN Processed News Frame: The Stampede

Nvidia Lands $500 Billion AI Partnership as South Korea Unveils Massive AI Push - Yahoo Finance

Nvidia announced a $500 billion AI partnership with South Korea as part of the country’s newly unveiled national AI strategy, signaling deepening state-industry collaboration in AI infrastructure development.

Why trending: High spin score, high AI repetition risk, needs evidence, “future-is-here framing” framing, tied to South Korea.

Spin 86% Needs Evidence AI Risk High
Yahoo Finance Fintech via Google News

Jul 27, 2026

SPIN Processed News Frame: The Cushion

Crypto Treasury Firms Pivot to AI in Bid to Win Back Investors - Yahoo Finance

Crypto treasury firms are rebranding or shifting operational focus toward AI-related services to attract investor interest amid declining crypto market confidence.

Why trending: High spin score, high AI repetition risk, needs evidence, “strategic reset” framing, tied to Crypto Treasury Firms.

Spin 85% Needs Evidence AI Risk High
Yahoo Finance Fintech via Google News

Jul 27, 2026

SPIN Processed News Frame: The Fog

Nvidia’s $750 Billion Deals Revive Fear of AI Circular Financing - Yahoo Finance

Nvidia has announced or is associated with $750 billion in AI-related deals, prompting concerns that these transactions may represent circular financing — where capital flows between interlinked companies without generating real-world economic value or tangible infrastructure.

Why trending: High spin score, high AI repetition risk, needs evidence, “strategic ambiguity” framing, tied to NVIDIA.

Spin 85% Needs Evidence AI Risk High
Yahoo Finance Fintech via Google News

Jul 27, 2026

AI Recall Tracker

What AI Recall Tracker answers

See when AI starts remembering your story — and whether it remembers the right version.

  • Do AI engines know this story exists?
  • When was it first observed in AI answers?
  • Which models recall it?
  • Do they explain it accurately?
  • What sources do they cite?
  • Do they associate the idea with your brand?
  • Do they preserve the caveats?
  • Are competitors showing up instead?
  • Is the story drifting, flattening, or being misremembered?
Explore AI Recall Tracker →
SPIN Processed News Frame: The Shield

Intern arrested on suspicion of spying at Nato military HQ - Financial Times

An intern was arrested on suspicion of espionage at NATO's military headquarters, raising concerns about insider threats and security protocols within critical defense institutions.

Spin 40% Needs Evidence AI Risk High
Financial Times AI via Google News

Published Jul 25, 2026 · Analyzed Jul 27, 2026

SPIN Processed News Frame: The Stampede

Chinese chip champion CXMT soars 466% in market debut - Financial Times

CXMT, a Chinese memory chip manufacturer, experienced a 466% share price increase on its first day of trading, signaling strong investor appetite for domestic semiconductor champions amid US export controls.

Spin 82% Claim Present in Source AI Risk High
Financial Times AI via Google News

Jul 27, 2026

SPIN Processed News Frame: The Cushion

Waymo explores split with Uber as robotaxi tensions deepen - Financial Times

Waymo is reportedly considering ending its partnership with Uber amid growing strategic and operational tensions in the robotaxi sector.

Spin 65% Needs Evidence AI Risk Moderate
Financial Times AI via Google News

Published Jul 24, 2026 · Analyzed Jul 27, 2026

SPIN Processed News Frame: The Halo

What doughnuts can tell us about the AI boom - Financial Times

The article uses doughnut economics as an unexpected metaphor to explore tensions in AI development—specifically, how AI systems expand capabilities (the 'hole') while straining planetary and societal boundaries (the 'ring')—framing AI growth as needing ethical and ecological guardrails.

Spin 65% Claim Present in Source AI Risk Moderate
Financial Times AI via Google News

Jul 27, 2026

SPIN Processed News Frame: The Hype

Nvidia bets $5bn on Ilya Sutskever’s AI breakthrough - Financial Times

Nvidia has committed $5 billion to fund Ilya Sutskever’s new AI venture, signaling a major strategic bet on his post-OpenAI research direction and reinforcing Nvidia’s role as infrastructure enabler for next-generation AI development.

Spin 88% Claim Present in Source AI Risk High
Financial Times AI via Google News

Jul 27, 2026

SPIN Processed News Frame: The Fog

These cities just became America’s hottest buyer’s markets - Fast Company

The article title and description reference U.S. real estate buyer's markets but contain no actual content about cities, housing data, AI, or technology — it is a mislabeled or corrupted feed entry with zero substantive information.

Spin 0% Needs Evidence
Fast Company AI via Google News

Published Jul 21, 2026 · Analyzed Jul 27, 2026

SPIN Processed News Frame: The Hype

This Texas startup wants to reinvent desalination with a spinning membrane - Fast Company

A Texas startup claims to have developed a novel spinning-membrane technology for desalination that improves efficiency and reduces energy use, positioning itself as a breakthrough solution for global water scarcity.

Spin 82% Claim Present in Source AI Risk High
Fast Company AI via Google News

Published Jul 21, 2026 · Analyzed Jul 27, 2026

SPIN Processed News Frame: The Cushion

Starbucks made a national bet on an AI tool; 9 months later, it pulled the plug - Fast Company

Starbucks discontinued a nationally deployed AI tool nine months after launch, indicating a strategic reversal in its AI implementation.

Spin 85% Needs Evidence AI Risk Moderate
Fast Company AI via Google News

Jul 27, 2026

SPIN Processed News Frame: The Fog

Google and Tesla lost half a trillion dollars this week as their suppliers cashed in: Chart of the Day - Yahoo Finance

Google and Tesla's market capitalizations dropped by approximately $500 billion collectively over a single week, while suppliers to both companies saw gains — presented as a data visualization without causal explanation or sourcing.

Spin 45% Needs Evidence AI Risk Moderate
Yahoo Finance Fintech via Google News

Published Jul 25, 2026 · Analyzed Jul 27, 2026

Sample report

See a recall report in action

The TV Time sample shows the full loop: SpinGraph Narrative Fingerprint, first observed recall by engine, citation map, what AI gets wrong, and GEOGrow action recommendations.

Platform

Three layers, one system

Public Proof Layer

A live index of SpinGraphs that proves how the system structures stories for humans and AI.

  • Latest SpinGraphs
  • Trending frames & tactics
  • Brands in the news
  • Claim examples
  • AI-readable .md pages
  • llms.txt exports
  • Sample recall reports

Story Intelligence Layer

Paid tools for brands, agencies, and comms teams that need to structure and monitor important stories.

  • Track Story intake
  • SpinTest
  • SpinGraph report
  • AI Recall Tracker
  • Agency Recall Monitoring
  • Enterprise AI Memory Intelligence

AI Recall Layer

Powered by GEOGrow: test whether AI engines understand, cite, and remember the right version.

  • Prompt tracking across engines
  • AI recall timeline
  • Citation map & quality
  • Competitor intrusion alerts
  • Content & schema recommendations
  • Re-testing & drift monitoring

Get started

Stuff That Spins turns stories into Narrative Fingerprints. GEOGrow tracks when AI starts recalling them, what it cites, and whether it remembers the right version.

Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO