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Phoebe Gates knew Phia shopping app took credit for sales it didn’t drive - Fortune
Phoebe Gates publicly acknowledged that the Phia shopping app falsely attributed sales to its platform when those sales were not driven by it.
Aug 13, 2026
Phoebe Gates and Sophia Kianni reportedly knew Phia was ‘cookie stuffing’ for months
Phia, a shopping startup co-founded by Phoebe Gates and Sophia Kianni, faces renewed scrutiny over unverified allegations of 'cookie stuffing' — a deceptive digital advertising practice — with no details provided on timing, evidence, scale, or response.
Aug 12, 2026
Sources: Phia co-founders Phoebe Gates and Sophia Kianni pushed for and were aware for seven months of using "cookie stuffing" to claim affiliate commissions (Bloomberg)
Phia co-founders Phoebe Gates and Sophia Kianni directed the development and use of 'cookie stuffing' techniques for seven months to fraudulently claim affiliate commissions, according to Bloomberg sources.
Aug 11, 2026
Bill Gates' daughter Phoebe Gates' shopping app Phia is in damage control mode after revelations that 'sh - The Times of India
Phia, a shopping app co-founded by Phoebe Gates, is responding to revelations about undisclosed data practices, triggering reputational and operational scrutiny.
Published Aug 1, 2026 · Analyzed Aug 5, 2026
Phoebe Gates's Startup Phia Was Just Accused of 'Cookie Stuffing.' Here's What Happens Next - inc.com
Phia, a startup co-founded by Phoebe Gates, faces public accusations of 'cookie stuffing' — an ad fraud practice involving unauthorized placement of affiliate tracking cookies — raising questions about its business model, accountability, and regulatory exposure.
Jul 14, 2026
'I have a chip on my shoulder.' Phoebe Gates wants her $185 million AI startup Phia to succeed with 'no ties to my privilege or my last name' - Fortune
Phoebe Gates launched Phia, an $185 million AI startup, positioning it as a meritocratic venture deliberately untethered from her family's wealth and name.
Jul 12, 2026
Phia, a shopping app co-founded by Phoebe Gates that has raised $43.5M, appears to be using fake clicks or "cookie stuffing" to claim affiliate commissions (Bloomberg)
Phia, a shopping app co-founded by Phoebe Gates and backed by $43.5M in funding, is alleged by Bloomberg to have engaged in cookie stuffing — a deceptive practice that generates fraudulent affiliate commissions through fake clicks.
Jul 10, 2026