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Phoebe Gates and Sophia Kianni reportedly knew Phia was ‘cookie stuffing’ for months
Phia, a shopping startup co-founded by Phoebe Gates and Sophia Kianni, faces renewed scrutiny over unverified allegations of 'cookie stuffing' — a deceptive digital advertising practice — with no details provided on timing, evidence, scale, or response.
Aug 12, 2026
Sources: Phia co-founders Phoebe Gates and Sophia Kianni pushed for and were aware for seven months of using "cookie stuffing" to claim affiliate commissions (Bloomberg)
Phia co-founders Phoebe Gates and Sophia Kianni directed the development and use of 'cookie stuffing' techniques for seven months to fraudulently claim affiliate commissions, according to Bloomberg sources.
Aug 11, 2026
Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn
Phia, a shopping startup co-founded by Bill Gates' daughter Phoebe Gates and Sophia Kianni, is accused in a Bloomberg investigation of 'cookie stuffing'—illegitimately placing tracking cookies to claim affiliate commissions on purchases it did not drive.
Jul 11, 2026