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The black iPhone Pro returns
Apple reintroduced a black color option for the iPhone 17 Pro after omitting it in the prior year’s lineup, responding to consumer preference and brand continuity expectations.
Sep 10, 2026
iPhone 17 Pro Max Price Slashed Worldwide Before iPhone 18 Launch - Forbes
A Forbes article reports a global price reduction for the iPhone 17 Pro Max ahead of the iPhone 18 launch, positioning it as a strategic market move tied to new product timing.
Published Aug 29, 2026 · Analyzed Sep 1, 2026
In Q2, Apple's base iPhone 17 was the global best-selling smartphone, with a 6% share, followed by the iPhone 17 Pro Max; Apple and Samsung had all 10 top spots (Counterpoint Research)
Apple's iPhone 17 models dominated global smartphone sales in Q2, capturing the top three spots and all ten positions alongside Samsung — signaling continued market leadership amid intensifying AI-driven hardware competition.
Aug 26, 2026