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Disney CEO Josh D'Amaro is leading a technological overhaul of Disney+ to close the gap with Netflix and YouTube, including new features like vertical videos (Bloomberg)
Disney is implementing a technological overhaul of Disney+—including vertical video support and expanded foreign-language content—to address stalled subscriber growth and declining share price pressure from competition with Netflix and YouTube.
Jul 30, 2026
HBO Max embraces vertical video with a new ‘Shorts’ feed
HBO Max launched a 'Shorts' feed to adapt to audience preferences for vertical, short-form video and improve content discovery amid growing library bloat.
Jul 28, 2026
HBO Max is putting on vertical shorts
HBO Max launched a TikTok-style vertical video feed called 'HBO Max Shorts' to improve content discovery using personalized recommendations based on watch history.
Jul 28, 2026
The vertical video takeover is here
The article announces the 'vertical video takeover' as an established, irreversible trend in digital media consumption, driven by platform design shifts and user behavior.
Jul 26, 2026