SPIN Unprocessed July 10, 2026 ai_technology research
COBART: Controlled, Optimized, Bidirectional and Auto-Regressive Transformer for Ad Headline Generation
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arXiv:2607.08071v1 Announce Type: new Abstract: Online ads are essential to all businesses and ad headlines are one of their core creative component. Existing methods can generate headlines automatically and also optimize their click-through-rate (CTR) and quality. However, evolving ad formats and changing creative requirements make it difficult to generate optimized & customized headlines. We propose a novel method that uses prefix control tokens along with BART fine-tuning. It yields the highe
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