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October 15, 2026 ai_technology technology

Global smartphone shipments fell 22% YoY to 255.3M in Q3, a record quarterly drop, as Samsung and Apple gained while Xiaomi, Oppo, and Vivo saw deeper declines (IDC)

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Overview

IDC: Global smartphone shipments fell 22% YoY to 255.3M in Q3, a record quarterly drop, as Samsung and Apple gained while Xiaomi, Oppo, and Vivo saw deeper declines — Apple and Samsung continue to benefit from a strong premium portfolio to gain share — The global smartphone market shrank 22.0% year …

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