Ramp vs Brex Ended Very Differently. How Much of It Was Distribution?
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Same category, launched two years apart. Ramp passed Brex in payment volume by early 2024. Brex later sold to Capital One for about $5.15B, while Ramp raised at $44B. Most takes credit the business model. In our teardown, distribution stood out just as much: founder LinkedIn, creator reviews, a finance library behind 47% of US traffic, and #1 share of voice in AI answers. For people working in fintech: how much weight would you give product vs distribution here? submitted by /u/Embar
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