SpinTest
Coming soon
Coming soon
Deliverables: Pre-flight audit: will this story be understood, challenged, distorted, or over-repeated by AI engines?
Get started →About StuffThatSpins.com
The narrative fingerprint layer for AI recall
What We Do
Press releases were built for a media landscape that no longer exists. Legacy wire services blast unstructured paragraphs into dead-end newsrooms, hoping for passive, unmeasurable human pickup.
Stuff That Spins is built for the AI search era. We help companies, founders, agencies, and enterprise communications teams structure the story they want AI to understand — then track whether AI engines recall it correctly.
We don't repost unstructured press releases and hope someone notices. We extract the Narrative Fingerprint: the claim, frame, evidence, missing context, caveats, and likely AI summary — and publish it as a citeable, machine-readable data node.
Built for the GEO Era
Generative Engine Optimization is fundamentally changing how stories are discovered, aggregated, and reported. AI search engines and answer engines do not look at flashy headlines. They look for clean, verified facts, named entities, direct answers, structured summaries, and source-ready context.
Every approved submission on our platform becomes a traceable data node optimized for AI ingestion through:
- → Direct definitions & bulleted takeaways for fast conversational retrieval
- → Precision entity mapping to anchor your brand to recognized industry terms and parents
- → Algorithmic claim extraction to prevent LLM hallucinations and preserve factual accuracy
- → Key statistics and answer-ready summaries built directly into schema-friendly page structures
SpinGraph: The Narrative Fingerprint
Every announcement has a frame. SpinGraph makes it explicit.
A layoff is framed as operational efficiency.
A funding round is framed as market validation.
A major pivot is framed as strategic transformation.
When you track a story, SpinGraph extracts the Narrative Fingerprint — what AI should understand, what it will likely repeat, and what it will probably omit. That becomes the baseline for AI Recall Tracker.
What Happens When You Track a Story
We build a multi-layered structured asset around your story:
Narrative Fingerprint
Core claim, frame, supporting evidence, missing context, caveats, and likely AI summary — the baseline for recall tracking.
A Clear Synopsis & TL;DR Summary
Built for rapid scanning by journalists, machine crawlers, and answer engines.
The Spin Verdict
Identifies the exact narrative frame, spin tactic, and what AI is likely to repeat or omit.
AI-Readable Export
Markdown alternate, JSON-LD schema, and llms.txt — the citeable passport for your story.
Spin Score: AI Readiness Signal
Spin Score measures how clearly your story is structured for AI ingestion — claim clarity, evidence strength, frame risk, and citation readiness. It is a diagnostic, not a gimmick.
Claim clarityEvidence strengthFrame riskAI citation readiness
The GEOGrow Partnership: Closed-Loop AI Tracking
Powered by GEOGrow AI Visibility TrackingPublishing your story is only half the battle. Through our exclusive technical integration with GEOGrow, StuffThatSpins.com allows you to track exactly how your narrative spreads across media ecosystems and AI answer engines.
Traditional PR Tracking vs. AI Recall Tracking
| Traditional PR Tracking (The Old Way) | GEOGrow-Powered AI Recall Tracker |
|---|---|
| Did we get coverage? | Did AI engines actually understand the story? |
| Did journalists mention us? | Did they repeat our primary claims accurately? |
| How many passive impressions did it get? | Did they cite our SpinGraph or source link? |
| Where was the story published? | Did they preserve our framing or introduce competitor intrusion? |
Traditional PR tells you where the story appeared. AI Recall Tracker tells you whether the story entered machine memory — and whether AI remembers it correctly.
Learn about AI Recall Tracker → View sample GEOGrow visibility report →Stuff That Spins × GEOGrow
Grow Where AI Looks
Stuff That Spins structures the story. GEOGrow tracks AI recall.
Stuff That Spins extracts the claim, frame, context, evidence gaps, and likely AI summary from a press release, article, announcement, or public narrative.
GEOGrow then tests whether ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Overviews recall that story, cite the right sources, associate it with the right brand, and preserve the intended meaning.
Who Explodes Their Visibility With Us?
If your announcement has a narrative, it belongs on StuffThatSpins.com. The platform is engineered specifically for:
PR & Communications Agencies
Looking for screenshot-ready narrative traction reports for clients.
Startup Founders & Product Marketers
Launching high-stakes tech, software, or venture milestones.
Enterprise Corporate Comms & Investor Relations
Protecting or shifting complex corporate frames.
AI & Deep Tech Ventures
Needing flawless entity clarity in automated search models.
What Makes a Winning Submission?
The more explicit your release, the more authoritative it becomes for algorithms. We maximize submissions that contain:
- → Clear, unambiguous announcements with named companies, partners, and products
- → Quantified proof points, hard dates, and milestones
- → A direct, verifiable explanation of why the story matters to the industry
Choose Your Intelligence Level
From core structural processing to real-time machine monitoring, upgrade your narrative intelligence as your announcement scales.
SpinGraph Report
From $99 / report
Deliverables: Narrative Fingerprint, published SpinGraph page, GEO-ready summaries, claims/entities/caveats, and schema-friendly exports.
Get started →Launch Package — SpinGraph + AI Recall Tracker
Powered by GEOGrow — Phase II
From $299 / story · 30 days
Deliverables: Structure the story, then track first observed recall, citation map, frame/caveat retention, and memory drift across AI engines.
Get started →GEOGrow Action Plan
Powered by GEOGrow — Phase II
Included with recall tracking
Deliverables: Owned page, FAQ, schema, and citation recommendations when AI recall is weak or wrong — plus re-testing.
Get started →Agency Recall Monitoring
$999 / month
Deliverables: Multi-story dashboards, competitor intrusion alerts, and ongoing recall monitoring across brands and topics.
Get started →Enterprise AI Memory Intelligence
$2,500+ / month
Deliverables: Ongoing AI recall, citation, drift, competitor intrusion, and narrative correction monitoring.
Get started →The Platform Promise
Structure the story you want AI to understand. Track when it enters AI recall, what sources AI cites, and whether the machines remember the right version. In the AI search era, publishing without a Narrative Fingerprint is choosing to be misremembered.
Submit a Story
Submit a story, get a SpinGraph, and see when AI starts recalling it.
Select Launch Package for SpinGraph + AI Recall Tracker, or AI Recall Tracker to join the Phase II waitlist. GEOGrow monitors when your story enters AI recall across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
Markdown (.md) · JSON-LD schema (.json) · Machine-readable for AI & GEO