i’m working with a client Coach OB – http://coachob.com and want to help take his online presence to the next leverl.

here’s my notes:

here’s some more stuff for your to think about. you need to come up with some phrases and words that identify what it is you do.

i.e, what is is that you want to be known for, sell, coaching style/strategy, what area or region do you coach, what’s special, etc…

example keywords:
cincinnati cycling coach
cycling coach
personal cycling coach
professional cycling coach
dayton cycling coach
cycling training programs
cycling training plans
cycling goals
personalized cycling coaching

example description:
Cincinnati cycling coach. Coach OB develops comprehensive cycling training programs that include 1-on-1 rides (location permitting), detailed and personalized cycling training plans, and frequent open communication will keep you focused on your cycling goals and objectives.  Do you want to Cat up, improve your times, or feel better cycling? Contact Coach OB for hands-on personalized cycling coaching for all levels and designed around your commitment.

notice how the sample keywords i’ve selected also appear inside of your description. likewise, these keywords, thoughts, ideas that you want to capitalize on need to be reinforced in ALL of the content within your site. this is important for *winning* the internet search engine game.

o.k., think about the macro and the micro. i.e, i know you want to focus on the cincinnati / tri-state region. but i know you have something bigger than that; “OB’s Training System.”