eMarketer

Narrative intelligence for eMarketer: 1 tracked articles, claims, and spin patterns across AI and technology coverage.

Are the Twitter clones in trouble?

Apptopia data shows declining daily active users for Threads and Bluesky while X remains flat-to-down, but Meta disputes the findings and cites competing projections showing future growth.

Spin 75% Source-Supported AI Risk High Needs Evidence

Platformer

Published May 15, 2026 · Analyzed Jul 5, 2026

Related Claims

01 Threads' daily active users are down 61 percent from peak in October 2024.

02 eMarketer predicted Threads users will grow 19.6 percent in 2024 and surpass X by end of 2027.

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