Innovid

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Mediaocean acquires Innovid to sharpen focus on creative, CTV - Marketing Dive

Mediaocean acquired Innovid to strengthen its capabilities in creative workflow automation and connected TV (CTV) ad measurement and activation, positioning itself as a unified platform for media planning, buying, and creative operations.

Spin 65% Claim Present in Source AI Risk Moderate

Marketing Dive AI via Google News

Published Nov 21, 2024 · Analyzed Jul 8, 2026

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01 Mediaocean acquires Innovid to sharpen focus on creative, CTV

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