Sky

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ITV and Sky reshape British TV landscape with $2.1 billion deal - CNBC

ITV and Sky announced a $2.1 billion deal to restructure their UK television operations, consolidating advertising sales and content partnerships amid industry fragmentation and streaming competition.

Spin 65% Claim Present in Source AI Risk Moderate

CNBC Fintech via Google News

Published Jul 6, 2026 · Analyzed Jul 9, 2026

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01 ITV and Sky reshaped the British TV landscape with a $2.1 billion deal

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