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Tom Conrad

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Sources: Sonos' layoffs include some top design and product executives, like VP of Design Dana Krieger; CEO Tom Conrad says the move reduces management layers (Chris Welch/Bloomberg)

Sonos eliminated senior design and product leadership roles, including VP of Design Dana Krieger, as part of recent layoffs, with CEO Tom Conrad framing the cuts as a reduction in management layers.

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Techmeme

Jul 10, 2026

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01 Sonos' layoffs include some top design and product executives, like VP of Design Dana Krieger; CEO Tom Conrad says the move reduces management layers.

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