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Source arXiv Computation and Language export.arxiv.org Analyst
July 9, 2026 ai_technology research

Ad Headline Generation using Self-Critical Masked Language Model

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Overview

arXiv:2607.06818v1 Announce Type: new Abstract: For any E-commerce website it is a nontrivial problem to build enduring advertisements that attract shoppers. It is hard to pass the creative quality bar of the website, especially at a large scale. We thus propose a programmatic solution to generate product advertising headlines using retail content. We propose a state of the art application of Reinforcement Learning (RL) Policy gradient methods on Transformer based Masked Language Models. Our met

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