AI assistant traffic to retail sites doubled this year. Those visitors convert at half the rate of organic search.

Overview

An analytics firm tracked 2,000 retail sites and found both things are true at once: visits originating from AI assistants roughly doubled, and those visitors buy at about half the rate organic search visitors do. I keep seeing people celebrate the first number without mentioning the second. My read on why, though I’m not certain: when someone arrives from organic search they’ve already done the comparison work themselves. They clicked your link because they decided it was worth clicking. When s

SpinGraph analysis pending — check back after processing.