For Fintechs that operate in emerging markets like Africa, parts of the Middle East, and Asia etc, how are they getting users?

Summary

I know digital advertising in these parts of the world especially for financial services doesn’t work as effectively as it does in the West. Mainly because of trust with the local populations as well as bot traffic eating campaign budgets. So how do they actually get users? submitted by /u/Accomplished-Gap6280 [link] [comments]

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