How Ramp Runs Growth Like an Engineering Team (Marketing Still Reports to the CTO)

Overview

We tore down Ramp’s growth engine, and the org design surprised me more than any single campaign. Marketing at Ramp reports to the CTO. The team is split into channel squads: paid, lifecycle and field. Product engineers sit on activation, and a skunkworks group tests new channels like TikTok and Reddit. Everyone runs two-week sprints with shared KPIs. That means a lifecycle email test and a paid search test get scored in the same currency, so budget moves to whatever wins. The speed shows up in

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