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July 8, 2026 ai_technology technology

Omdia expects a 22% YoY drop in global smartphone shipments priced below $400 for 2026 amid soaring DRAM and NAND costs; Q1 memory costs were ~60% of materials (Zaker Li/Omdia)

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Overview

Zaker Li / Omdia: Omdia expects a 22% YoY drop in global smartphone shipments priced below $400 for 2026 amid soaring DRAM and NAND costs; Q1 memory costs were ~60% of materials — In the first blog of this two-part series, Omdia explores how rising DRAM and NAND prices are reshaping smartphone economics …

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