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Source SaaStr saastr.com Analyst
October 13, 2026 ai_technology saas

The #1 Sign Your New CRO, CMO, CCO, CTO Will Fail: They Aren’t Doing It Themselves

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Overview

Every time I see a CRO that doesn't sell themselves, they fail. Every time I see a CTO that doesn't code themselves, they fail. Every time I see a CMO that doesn't market themselves, they fail. Every time I see a CCO that isn't constantly meeting with customers themselves,… — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) October... Continue Reading

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