The B2B Category the Markets “Hate” the Most Today: GTM
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Salesforce agreed the other day to buy Braze for $5.66 billion, 6.8x trailing revenue. In most of B2B that price would be unremarkable. In go-to-market software it’s a 58% premium, because Braze traded at 3.7x on Monday. I pulled the multiples for the public GTM and front-office apps and compared them with infrastructure and security.... Continue Reading
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